The world’s first banner ad was displayed in 1994 (read more about it here) and since then, static banner ads have been the most common format of internet ads until today. However, due to higher frequency use of static banner ads, users are no longer paying much attention to these ads. At this point, it […]
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You’ve probably seen more chatbots on websites or messaging apps these days. According to the research by MarketsandMarkets, the chatbot market is expected to grow from $703.3 million in 2016 to $3,172.0 million in 2021. Not only chatbots are used more often, but they are also used for a wider reach and variety of purposes. […]
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Native is the standard ad format for mobile and keeps growing year by year. According to research by ADYOULIKE, native ad spend is expected to increase by 372% from 2020 to 2025. This represents an increase in the native advertising market from $85.83 Billion in 2020 to a total global value of $402 Billion by […]
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The global pandemic has brought significant changes in consumer’s shopping behaviour. According to Adobe report, during the lockdown, 58% of consumers in the Asia Pacific region increased their online shopping frequency. Another study by Bain and Facebook reported that 30% of consumers in 6 Southeast Asian countries increased their online spending, while 47% reduced offline […]
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What OTT means, how it differs from CTV, why it behaves differently in Asian markets, and why measuring it on click-through rate makes it look like a failure.
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The rollout of 5G has officially started. According to the study by Qualcomm, 5G was available in 35+ countries as of June 2020. 5G brings higher speed and lower latencies for our mobile experiences. In addition to this, 5G goes beyond these benefits. As reported by IHS Economics, 5G is expected to contribute $12.3 trillion […]
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While smartphone usage time has increased over the years, that trend has been accelerated by the impact of COVID-19. According to Digital 2020 Global Report (Q3 Update) released by Wearesocial and Hootsuite, 70% of people over the world said they spend more time on their smartphones now than before the pandemic of COVID-19. This means […]
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Our APAC team recently participated at India’s largest digital event ad:tech New Delhi on 8th & 9th March at Leela Kempinski Gurugram. The event covered back to back panels on AI, programmatic, content marketing, mobile marketing, affiliate marketing & much more. FreakOut was proud to be associated with ad:tech as a Bronze Sponsor where we […]
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10 – 12 January 2018 were a memorable moment for FreakOut Global. For the first time, We Are XXX All Hands Meeting were held, where FreakOut team members from various countries came to Bangkok, Thailand, to participate, gather, and get closer with another troops from different nations with different backgrounds as well. Located at Anantara […]
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