Two Thirds of TikTok Users Like Ads That Fit Their Community
A survey of 874 TikTok users found 66.6% feel positively toward a brand when the ad fits the interest community they belong to, and 44.4% watch it through.
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Category: Social and Short-Form
TikTok, short-form video, hashtag and community targeting across Asia.
How Chatbots Empower Your Marketing?
You’ve probably seen more chatbots on websites or messaging apps these days. According to the research by MarketsandMarkets, the chatbot market is expected to grow from $703.3 million in 2016 to $3,172.0 million in 2021. Not only chatbots are used more often, but they are also used for a wider reach and variety of purposes. […]
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Social Commerce in the Southeast Asia (2020)
The global pandemic has brought significant changes in consumer’s shopping behaviour. According to Adobe report, during the lockdown, 58% of consumers in the Asia Pacific region increased their online shopping frequency. Another study by Bain and Facebook reported that 30% of consumers in 6 Southeast Asian countries increased their online spending, while 47% reduced offline […]
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