Five Markets Watched Five Different World Cups
Tracking every local-language World Cup video that trended on YouTube across five Asian markets. Buying the Sports category would have missed 39% to 72% of it.
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Category: Contextual and AI Targeting
Contextual targeting, brand suitability and AI-driven placement on YouTube and the open web.
Contextual Ads Are Received 2.7x Better. Here’s the Data.
Among viewers who disliked or felt neutral about YouTube advertising, favourable impressions rose roughly 2.7 times when the ad was relevant to the video around it.
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The 3% Problem: What YouTube View Rates Don’t Tell You
A campaign can report a 40-50% view rate while only 3% of multitasking viewers actually watch the ad. Survey research across 7,704 respondents on why the two numbers diverge.
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One in Four People Use YouTube to Decide What to Buy
A quarter of people consult YouTube while deciding what to buy, and it leads all online media for games, daily necessities and cosmetics. Why last-click reporting misses it.
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The Biggest YouTube Category Is the One Nobody Watches
Music reaches more YouTube viewers than any other category and holds the least attention. What the category data says about the trade-off between reach and being looked at.
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The Privacy Paradox: How to Balance Privacy & Personalization in Advertising
Imagine a world where users are bombarded with countless advertisements, each vying for their attention in an overcrowded digital space. With ads flooding their screens, emails, and social media feeds, how can a brand truly make an impact? The answer lies in personalization.
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FreakOut Reinforces its Contextual Approach with Latest Solution, GP
Editor’s note. This article reports an event held in February 2023 and describes GP as it stood at that time. GP has changed substantially since. It now runs on AI agentic placement optimisation and ships three components: Contextual Targeting (video-attribute targeting of niche audiences, with COPPA-compliant options), High Attention Safelist (filters out low-attention environments such […]
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FreakOut Unveils Cutting Edge Tech With GP: Next-Gen Contextual Intelligence
Editor’s note. This article reports an event held in February 2023 and describes GP as it stood at that time. GP has changed substantially since. It now runs on AI agentic placement optimisation and ships three components: Contextual Targeting (video-attribute targeting of niche audiences, with COPPA-compliant options), High Attention Safelist (filters out low-attention environments such […]
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FreakOut Integrates With Google’s Display & Video 360
FreakOut, a global marketing technology company is pleased to announce its integration with Display & Video 360, Google’s Demand Side Platform (DSP). Through Display & Video 360, brand advertisers, programmatic buyers and agency trading desks, can access FreakOut’s inventory including Display and Video format across Asia. Needless to say, one of the largest marketing platforms […]
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Contextual Advertising on Premium Publishers: The Complete Guide
What contextual targeting is, why premium inventory changes how it performs, how it differs from brand safety, and why keyword blocklists cost more reach than they save.
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