How Chatbots Empower Your Marketing?

You’ve probably seen more chatbots on websites or messaging apps these days. According to the research by MarketsandMarkets, the chatbot market is expected to grow from $703.3 million in 2016 to $3,172.0 million in 2021. Not only chatbots are used more often, but they are also used for a wider reach and variety of purposes. […]

Read more

6 Native Advertising Trends for 2021

Native is the standard ad format for mobile and keeps growing year by year. According to research by ADYOULIKE, native ad spend is expected to increase by 372% from 2020 to 2025. This represents an increase in the native advertising market from $85.83 Billion in 2020 to a total global value of $402 Billion by […]

Read more

Social Commerce in the Southeast Asia (2020)

The global pandemic has brought significant changes in consumer’s shopping behaviour.  According to Adobe report, during the lockdown, 58% of consumers in the Asia Pacific region increased their online shopping frequency. Another study by Bain and Facebook reported that 30% of consumers in 6 Southeast Asian countries increased their online spending, while 47% reduced offline […]

Read more

What is OTT and why does it matter?

“OTT(Over-the-top)” is the hottest term in the entertainment industry right now. But what exactly does it mean and why does it matter? And, will it affect the digital advertising industry?  In this article, we will answer these questions and introduce major OTT platforms in Southeast Asia which marketers should keep in mind. What is OTT? […]

Read more

What Do Millennials & Gen Z Expect From Ads?

As we all probably heard, there are two groups of consumers that grow really fast these days: millennials and Gen Z. Even though they are young, the buying power of these generations cannot be overlooked. From now to 2020, it is estimated that these young people will spend nearly $350 billion. Majority of these youngsters live […]

Read more

Big Data and Its Benefit For Your Brand

In the last few years, the term ‘big data’ is quite a talk in marketing field. However, what is big data actually? It is a collection of data in a great volume and it is a combination of information, structured and unstructured. Big data is beneficial for almost every aspect imaginable, including marketing. For brand, […]

Read more