FreakOut Integrates With Display & Video 360

FreakOut, a global marketing technology company is pleased to announce its integration with Display & Video 360, Google’s Demand Side Platform (DSP). Through Display & Video 360, brand advertisers, programmatic buyers and agency trading desks, can access FreakOut’s inventory including Display and Video format across Asia. Needless to say, one of the largest marketing platforms […]

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[Case Study] Spider-man: No Way Home

Since its release in December 2021, Spider-Man: No Way Home has kept breaking box office records. It has grossed $1.53 billion worldwide, cementing its place as the eighth-highest grossing movie ever at the global box office, as of 9 January 2022. Sony Pictures Entertainment Malaysia used FreakOut Richmedia for the promotion of this worldwide hit […]

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How to Monetize Your Media Business

In our previous article, we introduced 7 issues that publishers need to address in order to promote their digital strategies. One of the issues is monetizing digital media, which is an urgent issue for publishers to take up. As more and more publishers focus on their digital strategies, their revenue streams need to change and […]

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Importance of Contextual Advertising on Premium Publishers

Over the past decade, digital advertising serving technology has evolved significantly, and “audience targeting” which utilizes the user data including demographics, geographics, interests and behaviors, has become a mainstream of ad targeting methods.  However, concerns about user privacy have been widely discussed in recent times and a number of movements and laws that restrict the […]

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How to Prepare for the Cookieless Era

Eversince Google announced that third-party cookies will be disabled in the Google Chrome browser by 2022, increased attention has been drawn towards Cookieless matter in the digital advertising industry.  However, a new study by Aroscop and Brand Equity that polled over 450 marketers, advertisers, publishers, and technology providers, found that only 22% of the respondents […]

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