How to Monetize Your Media Business

In our previous article, we introduced 7 issues that publishers need to address in order to promote their digital strategies. One of the issues is monetizing digital media, which is an urgent issue for publishers to take up. As more and more publishers focus on their digital strategies, their revenue streams need to change and […]

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Importance of Contextual Advertising on Premium Publishers

Over the past decade, digital advertising serving technology has evolved significantly, and “audience targeting” which utilizes the user data including demographics, geographics, interests and behaviors, has become a mainstream of ad targeting methods.  However, concerns about user privacy have been widely discussed in recent times and a number of movements and laws that restrict the […]

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How to Prepare for the Cookieless Era

Eversince Google announced that third-party cookies will be disabled in the Google Chrome browser by 2022, increased attention has been drawn towards Cookieless matter in the digital advertising industry.  However, a new study by Aroscop and Brand Equity that polled over 450 marketers, advertisers, publishers, and technology providers, found that only 22% of the respondents […]

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How Chatbots Empower Your Marketing?

You’ve probably seen more chatbots on websites or messaging apps these days. According to the research by MarketsandMarkets, the chatbot market is expected to grow from $703.3 million in 2016 to $3,172.0 million in 2021. Not only chatbots are used more often, but they are also used for a wider reach and variety of purposes. […]

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6 Native Advertising Trends for 2021

Native is the standard ad format for mobile and keeps growing year by year. According to research by ADYOULIKE, native ad spend is expected to increase by 372% from 2020 to 2025. This represents an increase in the native advertising market from $85.83 Billion in 2020 to a total global value of $402 Billion by […]

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Social Commerce in the Southeast Asia (2020)

The global pandemic has brought significant changes in consumer’s shopping behaviour.  According to Adobe report, during the lockdown, 58% of consumers in the Asia Pacific region increased their online shopping frequency. Another study by Bain and Facebook reported that 30% of consumers in 6 Southeast Asian countries increased their online spending, while 47% reduced offline […]

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What is OTT and why does it matter?

“OTT(Over-the-top)” is the hottest term in the entertainment industry right now. But what exactly does it mean and why does it matter? And, will it affect the digital advertising industry?  In this article, we will answer these questions and introduce major OTT platforms in Southeast Asia which marketers should keep in mind. What is OTT? […]

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