Placement and Affinity Targeting on YouTube Shared Only 5% of Their Reach
Two targeting methods inside YouTube Ads, same creative and budget: 5% overlap in unique reach, and a 46% higher on-target rate on the placement-targeted line.
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Category: Video and OTT
Video advertising across premium OTT and CTV inventory in Asia.
[Case Study] Spider-man: No Way Home
Since its release in December 2021, Spider-Man: No Way Home has kept breaking box office records. It has grossed $1.53 billion worldwide, cementing its place as the eighth-highest grossing movie ever at the global box office, as of 9 January 2022. Sony Pictures Entertainment Malaysia used FreakOut Richmedia for the promotion of this worldwide hit […]
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What Is OTT Advertising? A Practical Definition
What OTT means, how it differs from CTV, why it behaves differently in Asian markets, and why measuring it on click-through rate makes it look like a failure.
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