YouTube Usage and Purchase Consideration: Research Data
Reference figures from GP Inc.’s survey of 7,704 respondents on YouTube usage, attention to advertising, contextual relevance and purchase consideration.
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Category: Trends and Research
First-party data, benchmarks and quarterly trend reports from FreakOut campaigns in Asia.
Five Markets Watched Five Different World Cups
Tracking every local-language World Cup video that trended on YouTube across five Asian markets. Buying the Sports category would have missed 39% to 72% of it.
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Contextual Ads Are Received 2.7x Better. Here’s the Data.
Among viewers who disliked or felt neutral about YouTube advertising, favourable impressions rose roughly 2.7 times when the ad was relevant to the video around it.
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The 3% Problem: What YouTube View Rates Don’t Tell You
A campaign can report a 40-50% view rate while only 3% of multitasking viewers actually watch the ad. Survey research across 7,704 respondents on why the two numbers diverge.
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One in Four People Use YouTube to Decide What to Buy
A quarter of people consult YouTube while deciding what to buy, and it leads all online media for games, daily necessities and cosmetics. Why last-click reporting misses it.
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The Biggest YouTube Category Is the One Nobody Watches
Music reaches more YouTube viewers than any other category and holds the least attention. What the category data says about the trade-off between reach and being looked at.
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The Results Are In! Rich Media vs. Banner Ads – Which Format Reigns Superior?
A Comparative Study of Rich Media vs. Banner Ads – Insights from FreakOut, Nielsen, and Hyundai Banner Ads The Year is 1994. The first banner ad appears on hotwired.com, changing marketing forever, and paving the way for digital advertising. Banner ads are standard, rectangular display ads that span across the top, bottom, or sides or […]
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Native vs. Widget vs. Banner: What Users Actually Experience
A study with Hyundai, conducted by Nielsen among 322 respondents, comparing how users experience native, widget and banner advertising.
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The latest trends of Japan’s game market – 3rd largest in the world
Japan is the third largest game market in the world, after China and the United States. In particular, the online gaming application market is worth 1.3164 trillion Japanese yen (≒12 billion USD) in 2020, an increase of 8.4% over the previous year, and accounts for 2/3 of the whole game market in Japan. In recent […]
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How to Monetize Your Media Business
In our previous article, we introduced 7 issues that publishers need to address in order to promote their digital strategies. One of the issues is monetizing digital media, which is an urgent issue for publishers to take up. As more and more publishers focus on their digital strategies, their revenue streams need to change and […]
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