FreakOut, in cooperation with Hyundai and Nielsen, released the latest research on user experience with native advertising ー Native v.s. Widget v.s. Banner

Native advertising, which emerged in the early 2010s with the spread of smartphones, is now recognized as a mainstream format for mobile advertising. According to the research by ADYOULIKE, native ad spend is expected to increase by 372% in the five years from 2020, reaching $402 billion worldwide in 2025. As the leading native advertising […]

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FreakOut Integrates With Display & Video 360

FreakOut, a global marketing technology company is pleased to announce its integration with Display & Video 360, Google’s Demand Side Platform (DSP). Through Display & Video 360, brand advertisers, programmatic buyers and agency trading desks, can access FreakOut’s inventory including Display and Video format across Asia. Needless to say, one of the largest marketing platforms […]

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[Case Study] Spider-man: No Way Home

Since its release in December 2021, Spider-Man: No Way Home has kept breaking box office records. It has grossed $1.53 billion worldwide, cementing its place as the eighth-highest grossing movie ever at the global box office, as of 9 January 2022. Sony Pictures Entertainment Malaysia used FreakOut Richmedia for the promotion of this worldwide hit […]

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What Do Millennials & Gen Z Expect From Ads?

As we all probably heard, there are two groups of consumers that grow really fast these days: millennials and Gen Z. Even though they are young, the buying power of these generations cannot be overlooked. From now to 2020, it is estimated that these young people will spend nearly $350 billion. Majority of these youngsters live […]

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Big Data and Its Benefit For Your Brand

In the last few years, the term ‘big data’ is quite a talk in marketing field. However, what is big data actually? It is a collection of data in a great volume and it is a combination of information, structured and unstructured. Big data is beneficial for almost every aspect imaginable, including marketing. For brand, […]

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