What Do Millennials & Gen Z Expect From Ads?

As we all probably heard, there are two groups of consumers that grow really fast these days: millennials and Gen Z. Even though they are young, the buying power of these generations cannot be overlooked. From now to 2020, it is estimated that these young people will spend nearly $350 billion. Majority of these youngsters live […]

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Big Data and Its Benefit For Your Brand

In the last few years, the term ‘big data’ is quite a talk in marketing field. However, what is big data actually? It is a collection of data in a great volume and it is a combination of information, structured and unstructured. Big data is beneficial for almost every aspect imaginable, including marketing. For brand, […]

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How To Make Your Luxury Brand Engage with Audience

Maintaining a luxury brand can be a little bit tricky considering their niche position and exclusive products. What is applicable for a more mass brand might not work on this kind of brand. Although consumers generally are similar, there are few characteristics that distinguish audience of luxurious products to the market of mass products. One […]

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