The Things We Stop Seeing When We Count Everything
Are marketers relying too much on metrics? Explore why data alone isn’t enough, and how human insight and context drive more meaningful advertising across SEA.
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Lunar New Year Marketing Success: How to Soar Above the Competition
Happy New Year! As we welcome the year 2024 and prepare for the upcoming Lunar New Year, are you, as a marketer, facing challenges? During this period, Advertisers in Taiwan and other Asian markets celebrating the Lunar New Year grapple with the question of how best to strategize their sales and marketing activities to achieve […]
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Mastering Year-End Shopping Campaigns: The Ultimate Guide For SEA Brands
Have you made your plans? No, not your vacation plans.. your media plans. The year-end crescendo is upon us, and let’s be honest, it’s one of the busiest times for marketers. In the final 3 months of the year, Southeast Asia (SEA) experiences a whirlwind of shopping events that extend beyond the traditional holiday celebrations. […]
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FreakOut and Wall’s Join Hands to bring Smiles to Children in the Spirit of Merdeka
About The Campaign This Merdeka and Malaysia Day, Wall’s Ice Cream embarked on a mission to make a resounding impact with their Take Home Ice Cream Campaign. Centred around themes of unity, sharing, and togetherness, their creative and messaging radiated the spirit of Merdeka. To amplify this message, Wall collaborated with a local artist, Michael […]
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FreakOut To Participate As Silver Sponsors At Intrigue MAdTech Summit
We have some exciting news to share with all you marketing enthusiasts out there! FreakOut has joined forces with Salesgasm as a Silver Sponsor for the highly anticipated Intrigue MAdTech Summit in Singapore and the Philippines. We are thrilled about this partnership and look forward to some insightful sessions, interactive conversations, interesting meetings, and a […]
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The Privacy Paradox: How to Balance Privacy & Personalization in Advertising
Imagine a world where users are bombarded with countless advertisements, each vying for their attention in an overcrowded digital space. With ads flooding their screens, emails, and social media feeds, how can a brand truly make an impact? The answer lies in personalization.
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The Results Are In! Rich Media vs. Banner Ads – Which Format Reigns Superior?
A Comparative Study of Rich Media vs. Banner Ads – Insights from FreakOut, Nielsen, and Hyundai Banner Ads The Year is 1994. The first banner ad appears on hotwired.com, changing marketing forever, and paving the way for digital advertising. Banner ads are standard, rectangular display ads that span across the top, bottom, or sides or […]
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FreakOut Reinforces its Contextual Approach with Latest Solution, GP
Event Introduction Manila, Philippines – FreakOut Philippines celebrates their latest contextual advertising solution, GP, at a recent event, Everything Digital All at Once. The event took place on February 22nd, at the BGC area in the heart of Manila, bringing together a diverse group of clients and partners to explore important topics surrounding brand suitability, […]
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FreakOut Unveils Cutting Edge Tech With GP: Next-Gen Contextual Intelligence
FreakOut, Asia’s leading ad-tech solution provider, unveiled its cutting edge technology at an exclusive event last week. The event showcased GP, a next-gen contextual intelligence tool for brand suitability on YouTube, highlighting its capabilities to target and serve ads on brand-safe YouTube videos that are contextually relevant to the brand. Introduction The event ‘The Rise […]
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Exclusive: Behind-the-Scenes of the Holiday Season at FreakOut Philippines
As documented by Hazel Cabuay, General Manager of FreakOut Philippines. It is once again the most wonderful time of the year. Christmas is upon us! This signifies the beginning of preparing shopping lists, booking reservations for Christmas and New Year Eve dinners, planning a short getaway, sending cards to friends and family… and a whole […]
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