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A Tribute to Brands and People in Food Bank Movement in Malaysia

Kindness. Generosity. Compassion. Words which needed the actual enactment in real life situation during this pandemic. For those who still have a job to go to or income to depend on may not understand the need of it but for thousands of people who have lost their job and source of income, critically in need […]

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Importance of Contextual Advertising on Premium Publishers

Over the past decade, digital advertising serving technology has evolved significantly, and “audience targeting” which utilizes the user data including demographics, geographics, interests and behaviors, has become a mainstream of ad targeting methods.  However, concerns about user privacy have been widely discussed in recent times and a number of movements and laws that restrict the […]

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How to Prepare for the Cookieless Era

Eversince Google announced that third-party cookies will be disabled in the Google Chrome browser by 2022, increased attention has been drawn towards Cookieless matter in the digital advertising industry.  However, a new study by Aroscop and Brand Equity that polled over 450 marketers, advertisers, publishers, and technology providers, found that only 22% of the respondents […]

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