Skip to content
Insight

Insight at FreakOut

Global Marketing Journal by FreakOut Pte. Ltd.

Contextual & AISocial & Short-FormRich MediaVideo & OTTTrends & ResearchFundamentalsCompanyAbout
  • Contextual & AI
  • Social & Short-Form
  • Rich Media
  • Video & OTT
  • Trends & Research
  • Fundamentals
  • Company
  • About
site mode button
Survey of 7,704 respondents

YouTube Usage and Purchase Consideration: Research Data

2026-08-052026-08-21JiaYee LeeLeave a Comment on YouTube Usage and Purchase Consideration: Research Data

Reference figures from GP Inc.’s survey of 7,704 respondents on YouTube usage, attention to advertising, contextual relevance and purchase consideration.

Read more
72% of trending football videos in Korea sat outside Sports

Football Content on YouTube: A Five-Market Study in Asia

2026-07-292026-08-22JiaYee LeeLeave a Comment on Football Content on YouTube: A Five-Market Study in Asia

Category mix, engagement rates, chart tenure and comment analysis for local-language football videos trending across five Asian markets, 11 June to 17 July 2026.

Read more
70% of top placements on a B2B campaign were children's programming

One Account, Several Viewers: What YouTube Sharing Does to Targeting

2026-07-152026-08-22JiaYee LeeLeave a Comment on One Account, Several Viewers: What YouTube Sharing Does to Targeting

Around 40% of YouTube users share their account at home. In one campaign targeting business decision-makers, 70% of top placements were children’s programming.

Read more
Contextual ads received 2.7 times more favourably

Contextual Ads Are Received 2.7x Better. Here’s the Data.

2026-06-242026-08-21JiaYee LeeLeave a Comment on Contextual Ads Are Received 2.7x Better. Here’s the Data.

Among viewers who disliked or felt neutral about YouTube advertising, favourable impressions rose roughly 2.7 times when the ad was relevant to the video around it.

Read more
Only 3% of multitasking viewers watch the ad

The 3% Problem: What YouTube View Rates Don’t Tell You

2026-05-132026-08-21JiaYee LeeLeave a Comment on The 3% Problem: What YouTube View Rates Don’t Tell You

A campaign can report a 40-50% view rate while only 3% of multitasking viewers actually watch the ad. Survey research across 7,704 respondents on why the two numbers diverge.

Read more
Planning a digital campaign in Asia guide

Planning a Digital Campaign in Asia: A Practical Guide

2026-04-222026-08-22JiaYee LeeLeave a Comment on Planning a Digital Campaign in Asia: A Practical Guide

How to write an objective that can be tested, split budget by market familiarity, match format to funnel stage, and avoid the three planning mistakes that recur across Asian markets.

Read more
Eighty percent of affinity-targeted YouTube Shorts impressions were reported only as Other.

Where Do YouTube Shorts Ads Actually Appear? 80% of Impressions Are Reported Only as “Other”

2026-04-082026-08-22JiaYee LeeLeave a Comment on Where Do YouTube Shorts Ads Actually Appear? 80% of Impressions Are Reported Only as “Other”

A placement test on YouTube Shorts found 80% of affinity-targeted impressions reported as unverifiable. Buying by placement instead brought that to about 1%.

Read more
The Things We Stop Seeing When We Count Everything FreakOut

The Things We Stop Seeing When We Count Everything

2026-03-172026-08-21Ranusha VelavanLeave a Comment on The Things We Stop Seeing When We Count Everything

Are marketers relying too much on metrics? Explore why data alone isn’t enough, and how human insight and context drive more meaningful advertising across SEA.

Read more
66.6% feel positively toward a brand when the ad fits their community

Two Thirds of TikTok Users Like Ads That Fit Their Community

2026-03-042026-08-22JiaYee LeeLeave a Comment on Two Thirds of TikTok Users Like Ads That Fit Their Community

A survey of 874 TikTok users found 66.6% feel positively toward a brand when the ad fits the community they belong to, and 44.4% watch it through.

Read more
Content marketing for Asian brands guide

Content Marketing for Asian Brands: The Complete Guide

2026-02-182026-08-22JiaYee LeeLeave a Comment on Content Marketing for Asian Brands: The Complete Guide

Why content programmes in Asia fail on distribution rather than writing, how to choose topics from real demand, and how to measure each content type against the job it was built for.

Read more

Posts navigation

Older posts

FreakOut Solutions

AI-driven targeting for YouTube, TikTok and streaming — across 11 markets in Asia.

GP — contextual intelligence for YouTube

alpaka — hashtag and tribe targeting for TikTok

FreakOut OTT — premium streaming inventory

Talk to us

FreakOut Official Website

FOLLOW US

Recent Posts

  • YouTube Usage and Purchase Consideration: Research Data
  • Football Content on YouTube: A Five-Market Study in Asia
  • One Account, Several Viewers: What YouTube Sharing Does to Targeting
  • Contextual Ads Are Received 2.7x Better. Here’s the Data.
  • The 3% Problem: What YouTube View Rates Don’t Tell You

Search

ABOUT

Insight at FreakOut

The marketing journal of FreakOut Pte. Ltd. Research, benchmarks and practitioner analysis on digital advertising in Asia — contextual and YouTube targeting, TikTok and short-form video, rich media, and streaming — written by the teams running campaigns across 11 markets.

About this journal  ·  FreakOut corporate site

Latest News

  • Survey of 7,704 respondents

    YouTube Usage and Purchase Consideration: Research Data

    2026-08-052026-08-21JiaYee Lee
  • 72% of trending football videos in Korea sat outside Sports

    Football Content on YouTube: A Five-Market Study in Asia

    2026-07-292026-08-22JiaYee Lee
© FreakOut Pte. Ltd. | Theme: News Portal by Mystery Themes.
  • About Insight at FreakOut
  • Contact Us