In short: Southeast Asian travelers now take 83 days to go from dreaming about a trip to booking it. Around half change their plans along the way. And while they decide, they watch travel videos many times longer than anything else on their feed. We decide we want to go somewhere. Then nothing happens for […]
Read more
Reference figures from GP Inc.’s survey of 7,704 respondents on YouTube usage, attention to advertising, contextual relevance and purchase consideration.
Read more
Category mix, engagement rates, chart tenure and comment analysis for local-language football videos trending across five Asian markets, 11 June to 17 July 2026.
Read more
Around 40% of YouTube users share their account at home. In one campaign targeting business decision-makers, 70% of top placements were children’s programming.
Read more
Among viewers who disliked or felt neutral about YouTube advertising, favourable impressions rose roughly 2.7 times when the ad was relevant to the video around it.
Read more
A campaign can report a 40-50% view rate while only 3% of multitasking viewers actually watch the ad. Survey research across 7,704 respondents on why the two numbers diverge.
Read more
How to write an objective that can be tested, split budget by market familiarity, match format to funnel stage, and avoid the three planning mistakes that recur across Asian markets.
Read more
A placement test on YouTube Shorts: 80% of affinity-targeted impressions came back grouped under “Other”, 60% under topic targeting, and about 1% when buying against a specified video list.
Read more
Are marketers relying too much on metrics? Explore why data alone isn’t enough, and how human insight and context drive more meaningful advertising across SEA.
Read more
A survey of 874 TikTok users found 66.6% feel positively toward a brand when the ad fits the interest community they belong to, and 44.4% watch it through.
Read more