Insight at FreakOut is the marketing journal of FreakOut Pte. Ltd. We publish research, benchmarks and practitioner analysis on digital advertising in Asia, drawn from the campaigns our teams run across eleven countries.
Who publishes this
Insight at FreakOut is published by FreakOut Pte. Ltd., an advertising technology company with regional headquarters in Singapore. FreakOut operates 12 offices across 11 countries and is part of FreakOut Holdings, Inc., listed on the Tokyo Stock Exchange under the code 6094.
- Legal entity: FreakOut Pte. Ltd.
- Regional headquarters: Singapore
- Markets: Singapore, Japan, China, Malaysia, Indonesia, the Philippines, Thailand, South Korea, Taiwan, Vietnam and the United States
- Parent company: FreakOut Holdings, Inc. (Tokyo Stock Exchange: 6094)
- Advertisers served: more than 1,500 brands
- Corporate site: freakout.net
What we write about
We cover the parts of digital advertising our teams work in every day. Every article is written by someone who runs campaigns, builds products or leads a market at FreakOut, and is published under their name.
- Contextual and AI Targeting — how contextual targeting works, brand suitability, and placement strategy on YouTube and the open web
- Social and Short-Form — TikTok, short-form video, hashtag and community targeting
- Rich Media and Creative — interactive ad formats, creative effectiveness and attention
- Video and OTT — advertising across premium streaming inventory in Asia
- Trends and Research — first-party benchmarks and quarterly trend reports from our own campaign data
Where our data comes from
Our benchmarks are built from campaigns delivered through FreakOut’s own products, aggregated to market and category level. Every report states its period, sample size, metric definitions and exclusions. We do not publish figures we cannot describe the method for.
Our products
Product specifications, market availability and enquiries live on the corporate site. This journal explains the thinking; freakout.net explains the products.
- GP — contextual intelligence for YouTube advertising: contextual targeting, high-attention safelists and real-time blocklists, integrated with Google platforms
- alpaka — hashtag and tribe intelligence for TikTok, targeting sub-communities rather than broad interest categories
- FreakOut OTT — video advertising across premium OTT and CTV inventory in Southeast Asia
- FreakOut Rich Media, Native, Video and Social — high-impact and in-feed formats for web and app
Citing our work
Our research may be quoted with attribution to FreakOut Pte. Ltd. and a link to the source page. Each report carries its own suggested citation. For interviews, data requests or press enquiries, contact us through freakout.net/contact.
Frequently asked questions
What is Insight at FreakOut?
Insight at FreakOut is the marketing journal published by FreakOut Pte. Ltd. It carries research, benchmarks and analysis on digital advertising across Asia, written by the people who run FreakOut’s campaigns and build its products.
Who owns FreakOut Pte. Ltd.?
FreakOut Pte. Ltd. is part of FreakOut Holdings, Inc., a technology group headquartered in Tokyo and listed on the Tokyo Stock Exchange under the code 6094. FreakOut Pte. Ltd. is the regional entity for Asia-Pacific, headquartered in Singapore.
Which countries does FreakOut operate in?
FreakOut runs 12 offices across 11 countries: Singapore, Japan, China, Malaysia, Indonesia, the Philippines, Thailand, South Korea, Taiwan, Vietnam and the United States. Each office serves both advertisers and publishers in its local market.
Can I reuse the data published here?
Yes, with attribution to FreakOut Pte. Ltd. and a link to the page you took it from. Each research report includes a suggested citation format. Please do not reproduce full reports without asking us first.