YouTube Usage and Purchase Consideration: Research Data
Reference figures from GP Inc.’s survey of 7,704 respondents on YouTube usage, attention to advertising, contextual relevance and purchase consideration.
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Author: JiaYee Lee
Football Content on YouTube: A Five-Market Study in Asia
Category mix, engagement rates, chart tenure and comment analysis for local-language football videos trending across five Asian markets, 11 June to 17 July 2026.
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One Account, Several Viewers: What YouTube Sharing Does to Targeting
Around 40% of YouTube users share their account at home. In one campaign targeting business decision-makers, 70% of top placements were children’s programming.
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Contextual Ads Are Received 2.7x Better. Here’s the Data.
Among viewers who disliked or felt neutral about YouTube advertising, favourable impressions rose roughly 2.7 times when the ad was relevant to the video around it.
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The 3% Problem: Why View Rate and Attention Measure Different Things
A campaign can report a 40-50% view rate while only 3% of multitasking viewers actually watch the ad. Survey research across 7,704 respondents on why the two numbers diverge.
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Planning a Digital Campaign in Asia: A Practical Guide
How to write an objective that can be tested, split budget by market familiarity, match format to funnel stage, and avoid the three planning mistakes that recur across Asian markets.
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How Much of a YouTube Shorts Buy Is Visible in the Placement Report?
A placement test on YouTube Shorts: 80% of affinity-targeted impressions came back grouped under “Other”, 60% under topic targeting, and about 1% when buying against a specified video list.
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Two Thirds of TikTok Users Like Ads That Fit Their Community
A survey of 874 TikTok users found 66.6% feel positively toward a brand when the ad fits the interest community they belong to, and 44.4% watch it through.
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Content Marketing for Asian Brands: The Complete Guide
Why content programmes in Asia fail on distribution rather than writing, how to choose topics from real demand, and how to measure each content type against the job it was built for.
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Keyword Targeting vs Contextual Targeting on YouTube: 48% vs 87% On-Category Impressions
A matched test of keyword targeting against video-level contextual targeting. Same creative, same budget: 48% versus 87% of impressions landed in the intended content category.
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