YouTube Usage and Purchase Consideration: Research Data
Reference figures from GP Inc.’s survey of 7,704 respondents on YouTube usage, attention to advertising, contextual relevance and purchase consideration.
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Author: JiaYee Lee
Five Markets Watched Five Different World Cups
Tracking every local-language World Cup video that trended on YouTube across five Asian markets. Buying the Sports category would have missed 39% to 72% of it.
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Contextual Ads Are Received 2.7x Better. Here’s the Data.
Among viewers who disliked or felt neutral about YouTube advertising, favourable impressions rose roughly 2.7 times when the ad was relevant to the video around it.
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The 3% Problem: What YouTube View Rates Don’t Tell You
A campaign can report a 40-50% view rate while only 3% of multitasking viewers actually watch the ad. Survey research across 7,704 respondents on why the two numbers diverge.
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Planning a Digital Campaign in Asia: A Practical Guide
How to write an objective that can be tested, split budget by market familiarity, match format to funnel stage, and avoid the three planning mistakes that recur across Asian markets.
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Content Marketing for Asian Brands: The Complete Guide
Why content programmes in Asia fail on distribution rather than writing, how to choose topics from real demand, and how to measure each content type against the job it was built for.
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One in Four People Use YouTube to Decide What to Buy
A quarter of people consult YouTube while deciding what to buy, and it leads all online media for games, daily necessities and cosmetics. Why last-click reporting misses it.
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Audiences in Asia: Generations, Personas and What Actually Moves Them
Why generational labels break down across Asian markets, what predicts response better than demography, and how to build personas that change a media decision.
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The Biggest YouTube Category Is the One Nobody Watches
Music reaches more YouTube viewers than any other category and holds the least attention. What the category data says about the trade-off between reach and being looked at.
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Native Advertising in Southeast Asia: The Complete Guide
What native advertising is, why it outperforms display in Asian markets, where it breaks, and how to measure it — with findings from FreakOut’s research with Hyundai and Nielsen.
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