About The Campaign This Merdeka and Malaysia Day, Wall’s Ice Cream embarked on a mission to make a resounding impact with their Take Home Ice Cream Campaign. Centred around themes of unity, sharing, and togetherness, their creative and messaging radiated the spirit of Merdeka. To amplify this message, Wall collaborated with a local artist, Michael […]
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Imagine a world where users are bombarded with countless advertisements, each vying for their attention in an overcrowded digital space. With ads flooding their screens, emails, and social media feeds, how can a brand truly make an impact? The answer lies in personalization.
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A Comparative Study of Rich Media vs. Banner Ads – Insights from FreakOut, Nielsen, and Hyundai Banner Ads The Year is 1994. The first banner ad appears on hotwired.com, changing marketing forever, and paving the way for digital advertising. Banner ads are standard, rectangular display ads that span across the top, bottom, or sides or […]
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Editor’s note. This article reports an event held in February 2023 and describes GP as it stood at that time. GP has changed substantially since. It now runs on AI agentic placement optimisation and ships three components: Contextual Targeting (video-attribute targeting of niche audiences, with COPPA-compliant options), High Attention Safelist (filters out low-attention environments such […]
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Editor’s note. This article reports an event held in February 2023 and describes GP as it stood at that time. GP has changed substantially since. It now runs on AI agentic placement optimisation and ships three components: Contextual Targeting (video-attribute targeting of niche audiences, with COPPA-compliant options), High Attention Safelist (filters out low-attention environments such […]
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As documented by Hazel Cabuay, General Manager of FreakOut Philippines. It is once again the most wonderful time of the year. Christmas is upon us! This signifies the beginning of preparing shopping lists, booking reservations for Christmas and New Year Eve dinners, planning a short getaway, sending cards to friends and family… and a whole […]
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5 Simple Ways to Illuminate Your Diwali Ad Campaign. Introduction Festive seasons such as Diwali usher in lots of revenue and opportunity for advertisers. The digital sphere, too, becomes a loud, busy space, decorated with multitudes of ads. Advertising during these periods can be very rewarding if done correctly. However, there are many challenges a […]
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Have you ever wondered how Rich Media ads are made? With all the creative freedom and an array of elements to choose from, where does one even start? Here’s how a Rich Media ad is born and nurtured to life at FreakOut – from conceptualization to campaign delivery. The Idea The Rich Media ad starts […]
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Banner blindness attaches to the ad slot, not the creative. Why formats designed into the layout — rich media and native — hold attention that a standard display unit in the same position does not.
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A study with Hyundai, conducted by Nielsen among 322 respondents, comparing how users experience native, widget and banner advertising.
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