Japan is the third largest game market in the world, after China and the United States. In particular, the online gaming application market is worth 1.3164 trillion Japanese yen (≒12 billion USD) in 2020, an increase of 8.4% over the previous year, and accounts for 2/3 of the whole game market in Japan. In recent […]
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Japan is the third largest game market in the world, after China and the United States. In particular, the online gaming application market is worth 1.3164 trillion Japanese yen (≒12 billion USD) in 2020, an increase of 8.4% over the previous year, and accounts for 2/3 of the whole game market in Japan. In recent […]
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In our previous article, we introduced 7 issues that publishers need to address in order to promote their digital strategies. One of the issues is monetizing digital media, which is an urgent issue for publishers to take up. As more and more publishers focus on their digital strategies, their revenue streams need to change and […]
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The publishing industry, as we all know, cannot avoid the digital shift. According to a survey by Pew Research Center, 44% of the world population read news online, and in the U.S., 86% of people read news on digital devices. And to prove that, in 2020, global digital ad spending grew at an astonishing 12.7% […]
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Kindness. Generosity. Compassion. Words which needed the actual enactment in real life situation during this pandemic. For those who still have a job to go to or income to depend on may not understand the need of it but for thousands of people who have lost their job and source of income, critically in need […]
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Over the past decade, digital advertising serving technology has evolved significantly, and “audience targeting” which utilizes the user data including demographics, geographics, interests and behaviors, has become a mainstream of ad targeting methods. However, concerns about user privacy have been widely discussed in recent times and a number of movements and laws that restrict the […]
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OUR LEADERS – FreakOut celebrated its 10th anniversary on October 1, 2020, and at the same time, implemented new medium-term management plan for next 3 years. At this beginning stage, on our blog “Insight at FreakOut”, we interviewed the leaders of FreakOut global team about their reviews on work, career path, direction and goals for […]
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Eversince Google announced that third-party cookies will be disabled in the Google Chrome browser by 2022, increased attention has been drawn towards Cookieless matter in the digital advertising industry. However, a new study by Aroscop and Brand Equity that polled over 450 marketers, advertisers, publishers, and technology providers, found that only 22% of the respondents […]
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OUR LEADERS – FreakOut celebrated its 10th anniversary on October 1, 2020, and at the same time, implemented new medium-term management plan for next 3 years. At this beginning stage, on our blog “Insight at FreakOut”, we interviewed the leaders of FreakOut global team about their reviews on work, career path, direction and goals for […]
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Ramadan is the holiest month for Muslims around the world. It is a time of spiritual reflection, self-improvement, and heightened devotion and adoration. The month-long observance of Ramadan culminates in a grand celebration known as Eid. Meanwhile, as families prepare for the festivities, household expenditures typically increase. For businesses and marketers, this presents a prime […]
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