A matched test of keyword targeting against video-level contextual targeting. Same creative, same budget: 48% versus 87% of impressions landed in the intended content category.
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A quarter of people consult YouTube while deciding what to buy, and it leads all online media for games, daily necessities and cosmetics. Why last-click reporting misses it.
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Why generational labels break down across Asian markets, what predicts response better than demography, and how to build personas that change a media decision.
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Music reaches more YouTube viewers than any other category and holds the least attention. What the category data says about the trade-off between reach and being looked at.
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Two targeting methods inside YouTube Ads, same creative and budget: 5% overlap in unique reach, and a 46% higher on-target rate on the placement-targeted line.
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What native advertising is, why it outperforms display in Asian markets, where it breaks, and how to measure it — with findings from FreakOut’s research with Hyundai and Nielsen.
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Why much of Asia is mobile-only rather than mobile-first, what that changes about creative and landing pages, and which mobile metrics can actually be trusted.
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Happy New Year! As we welcome the year 2024 and prepare for the upcoming Lunar New Year, are you, as a marketer, facing challenges? During this period, Advertisers in Taiwan and other Asian markets celebrating the Lunar New Year grapple with the question of how best to strategize their sales and marketing activities to achieve […]
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Have you made your plans? No, not your vacation plans.. your media plans. The year-end crescendo is upon us, and let’s be honest, it’s one of the busiest times for marketers. In the final 3 months of the year, Southeast Asia (SEA) experiences a whirlwind of shopping events that extend beyond the traditional holiday celebrations. […]
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About The Campaign This Merdeka and Malaysia Day, Wall’s Ice Cream embarked on a mission to make a resounding impact with their Take Home Ice Cream Campaign. Centred around themes of unity, sharing, and togetherness, their creative and messaging radiated the spirit of Merdeka. To amplify this message, Wall collaborated with a local artist, Michael […]
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