Content Marketing for Asian Brands: The Complete Guide
Why content programmes in Asia fail on distribution rather than writing, how to choose topics from real demand, and how to measure each content type against the job it was built for.
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Keyword Targeting vs Contextual Targeting on YouTube: 48% vs 87% On-Category Impressions
A matched test of keyword targeting against video-level contextual targeting. Same creative, same budget: 48% versus 87% of impressions landed in the intended content category.
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One in Four People Use YouTube to Decide What to Buy
A quarter of people consult YouTube while deciding what to buy, and it leads all online media for games, daily necessities and cosmetics. Why last-click reporting misses it.
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Audiences in Asia: Generations, Personas and What Actually Moves Them
Why generational labels break down across Asian markets, what predicts response better than demography, and how to build personas that change a media decision.
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The Biggest YouTube Category Is the One Nobody Watches
Music reaches more YouTube viewers than any other category and holds the least attention. What the category data says about the trade-off between reach and being looked at.
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Placement and Affinity Targeting on YouTube Shared Only 5% of Their Reach
Two targeting methods inside YouTube Ads, same creative and budget: 5% overlap in unique reach, and a 46% higher on-target rate on the placement-targeted line.
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Native Advertising in Southeast Asia: The Complete Guide
What native advertising is, why it outperforms display in Asian markets, where it breaks, and how to measure it — with findings from FreakOut’s research with Hyundai and Nielsen.
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Mobile Marketing in Asia: The Complete Guide
Why much of Asia is mobile-only rather than mobile-first, what that changes about creative and landing pages, and which mobile metrics can actually be trusted.
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Lunar New Year Marketing Success: How to Soar Above the Competition
Happy New Year! As we welcome the year 2024 and prepare for the upcoming Lunar New Year, are you, as a marketer, facing challenges? During this period, Advertisers in Taiwan and other Asian markets celebrating the Lunar New Year grapple with the question of how best to strategize their sales and marketing activities to achieve […]
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Mastering Year-End Shopping Campaigns: The Ultimate Guide For SEA Brands
Have you made your plans? No, not your vacation plans.. your media plans. The year-end crescendo is upon us, and let’s be honest, it’s one of the busiest times for marketers. In the final 3 months of the year, Southeast Asia (SEA) experiences a whirlwind of shopping events that extend beyond the traditional holiday celebrations. […]
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