As we all probably heard, there are two groups of consumers that grow really fast these days: millennials and Gen Z. Even though they are young, the buying power of these generations cannot be overlooked. From now to 2020, it is estimated that these young people will spend nearly $350 billion. Majority of these youngsters live […]
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In this digital era, almost any segment of audience is within your reach. This means that you can market to people that didn’t get too much attention from marketers in the past. One of those are dads. The traditional way of parenting where dads are mainly the breadwinner and not really involved in what’s happening in […]
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In this era of technology, it is getting easier and easier to find options. When consumers want to buy something, they can simply go to search engine to find the desired products. From the results, the consumers can choose several choices that catch their attention, go to the websites of those options, and decide which […]
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The rapid innovation in technology is already looking like it’s impossible to keep up with. This advanced progress has been giving a highly evident impact to digital industry and many are aware that it is necessary to keep up with the latest direction in the land of digital. To cater this need, we have compiled […]
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As we may or may not notice, technology already changes the way we work nowadays. Technology builds an easier way for us to interact with people in the business such as coworkers and clients. It also makes us able to measure the preference of our consumers better. The process is still happening. In the future, […]
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Our APAC team recently participated at India’s largest digital event ad:tech New Delhi on 8th & 9th March at Leela Kempinski Gurugram. The event covered back to back panels on AI, programmatic, content marketing, mobile marketing, affiliate marketing & much more. FreakOut was proud to be associated with ad:tech as a Bronze Sponsor where we […]
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In the last few years, the term ‘big data’ is quite a talk in marketing field. However, what is big data actually? It is a collection of data in a great volume and it is a combination of information, structured and unstructured. Big data is beneficial for almost every aspect imaginable, including marketing. For brand, […]
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In this era of advanced technology, we already shift to smartphone to do most of our digital activities. We go to our phone to check emails, read the latest news, find updates on our friends, and many others. Apart from our daily routine, this behaviour also impacts how marketers should work. In some cases, the […]
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As a marketer, your dream is obviously everyone knows and uses your product. However, this is almost impossible to achieve because different segment also has different needs that can’t be fulfilled by one brand only. If you insist in reaching everybody, you would only waste your time, energy, and budget. It is better to allocate […]
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Maintaining a luxury brand can be a little bit tricky considering their niche position and exclusive products. What is applicable for a more mass brand might not work on this kind of brand. Although consumers generally are similar, there are few characteristics that distinguish audience of luxurious products to the market of mass products. One […]
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