In this era of advanced technology, we already shift to smartphone to do most of our digital activities. We go to our phone to check emails, read the latest news, find updates on our friends, and many others. Apart from our daily routine, this behaviour also impacts how marketers should work. In some cases, the […]
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As a marketer, your dream is obviously everyone knows and uses your product. However, this is almost impossible to achieve because different segment also has different needs that can’t be fulfilled by one brand only. If you insist in reaching everybody, you would only waste your time, energy, and budget. It is better to allocate […]
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Maintaining a luxury brand can be a little bit tricky considering their niche position and exclusive products. What is applicable for a more mass brand might not work on this kind of brand. Although consumers generally are similar, there are few characteristics that distinguish audience of luxurious products to the market of mass products. One […]
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10 – 12 January 2018 were a memorable moment for FreakOut Global. For the first time, We Are XXX All Hands Meeting were held, where FreakOut team members from various countries came to Bangkok, Thailand, to participate, gather, and get closer with another troops from different nations with different backgrounds as well. Located at Anantara […]
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Newsletter can be an effective tool for your digital marketing strategy. It is easy to do and doesn’t cost much. This kind of e-mail marketing has resulted in proven return, such as gaining awareness, creating a tighter brand loyalty, and making conversion. In reality, running regular newsletter is not always as good as it sounds. […]
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As a brand, of course you want to reach as many audience as you can. However, you cannot start with randomly pick anyone to be aware of your business. When you do this, you won’t gain many conversions the way you’ve expected. It is better to target only people you know will be interested in […]
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As we all know, content marketing is one of the hottest strategies for brands to gain more awareness and reach wider range of audience. However, at this point, there are so many contents published every day. It can be a challenge to get your contents noticed by people you target, especially if your brand is […]
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After the legendary millennials, what’s becoming the next hot topic is Generation Z. This generation is people who are born between 1995 to 2009. Their characters are different than the previous age group. They breathe digital and think digital. This makes them tend to have shorter attention span due to the high exposure to social […]
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Today, mobile is the hottest platform to access the internet and have beaten the desktop. No wonder, going online with your smartphone is very simple, easy, and can be done anytime and anywhere. This year, We Are Social reported there are 4.42 billion connections used on smartphone devices globally. This is a remarkable number and […]
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In this era, digital marketing has been seen as more complicated than ever before. This condition may be caused by the rise of new channels and platforms that become the new place for marketers to apply their marketing strategy in order to reach broader target audience. The number of platforms that need to be run […]
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