The world’s first banner ad was displayed in 1994 (read more about it here) and since then, static banner ads have been the most common format of internet ads until today. However, due to higher frequency use of static banner ads, users are no longer paying much attention to these ads. At this point, it […]
Read more
OUR LEADERS – FreakOut celebrated its 10th anniversary on October 1, 2020, and at the same time, implemented new medium-term management plan for next 3 years. At this beginning stage, on our blog “Insight at FreakOut”, we interviewed the leaders of FreakOut global team about their reviews on work, career path, direction and goals for […]
Read more
You’ve probably seen more chatbots on websites or messaging apps these days. According to the research by MarketsandMarkets, the chatbot market is expected to grow from $703.3 million in 2016 to $3,172.0 million in 2021. Not only chatbots are used more often, but they are also used for a wider reach and variety of purposes. […]
Read more
OUR LEADERS – FreakOut celebrated its 10th anniversary on October 1, 2020, and at the same time, implemented new medium-term management plan for next 3 years. At this beginning stage, on our blog “Insight at FreakOut”, we interviewed the leaders of FreakOut global team about their reviews on work, career path, direction and goals for […]
Read more
Native is the standard ad format for mobile and keeps growing year by year. According to research by ADYOULIKE, native ad spend is expected to increase by 372% from 2020 to 2025. This represents an increase in the native advertising market from $85.83 Billion in 2020 to a total global value of $402 Billion by […]
Read more
OUR LEADERS – FreakOut celebrated its 10th anniversary on October 1, 2020, and at the same time, implemented new medium-term management plan for next 3 years. At this beginning stage, on our blog “Insight at FreakOut”, we interviewed the leaders of FreakOut global team about their reviews on work, career path, direction and goals for […]
Read more
The global pandemic has brought significant changes in consumer’s shopping behaviour. According to Adobe report, during the lockdown, 58% of consumers in the Asia Pacific region increased their online shopping frequency. Another study by Bain and Facebook reported that 30% of consumers in 6 Southeast Asian countries increased their online spending, while 47% reduced offline […]
Read more
OUR LEADERS – FreakOut celebrated its 10th anniversary on October 1, 2020, and at the same time, implemented new medium-term management plan for next 3 years. At this beginning stage, on our blog “Insight at FreakOut”, we interviewed the leaders of FreakOut global team about their reviews on work, career path, direction and goals for […]
Read more
“OTT(Over-the-top)” is the hottest term in the entertainment industry right now. But what exactly does it mean and why does it matter? And, will it affect the digital advertising industry? In this article, we will answer these questions and introduce major OTT platforms in Southeast Asia which marketers should keep in mind. What is OTT? […]
Read more
The rollout of 5G has officially started. According to the study by Qualcomm, 5G was available in 35+ countries as of June 2020. 5G brings higher speed and lower latencies for our mobile experiences. In addition to this, 5G goes beyond these benefits. As reported by IHS Economics, 5G is expected to contribute $12.3 trillion […]
Read more