The Trend of Digital Advertising Digital advertising is predicted will take over a significant chunk of a very large pie. One of the large pie in the world is South East Asia: Indonesia, Malaysia, Thailand, Singapore etc. We have more than 339.2 million internet users in SEA, while more than 272 million are active mobile-social […]
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Have you ever browse through a website and suddenly a pop-up appears and block the website completely? Unless you do what the pop-up says, for example, to register or click on the ads, you are unable to access the site. Not to mention the close or [x] button is very small or not very visible. […]
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Implementing content marketing is a quite popular strategy among brands lately. In the past few years, content marketing has become one of the most effective strategies to develop their business. In fact, content marketing is considered to have better conversion rate than other strategies. Content Marketing uses related and beneficial contents for the audience to […]
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Performance marketing has made click into metrics for measuring in digital marketing. Click has become an important tool before conversion was introduced. It is the initial start where audiences shift into clients. This performance marketing concept could also be found in native advertising. During native ads campaign preparation, you have to pay attention to the […]
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Native advertising is one of the fastest growing sectors of digital advertising, but also one of the least understood. The market for native is expected to reach almost $14 billion in 2016. In order to understand how to make the most of your native advertising dollars we first need to understand the three different segments […]
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If we are playing within B2C sector, you can see lot of opportunities to maximize your effectivity to attract potential customers. We all know most people use mobile device to access internet. The growth of mobile has been very good in recent years and a lot of brand change their main focus to mobile. Nowadays, […]
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Brands are looking to maximize their marketing spend to experience strong growth. They have considered native advertising to engage with the new potential audience. To “go native” effectively, brands should be selective in paid content placement and design campaigns. Do you know old-school print “Advertorial”? Native advertising is the digital and simple version of advertorial, […]
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Our most digital audience are generation Y and Z. They are more familiar with gadget, sites trend, and also the latest technology. They also consume different content with the older generation. As the biggest part of the audience, brands want to reach them by relevant advertising and promotion strategy. source: tnwcdn One of the ways to […]
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What do you think of a blog? Do you think it is for personal use? Blogs are for everybody, and especially for businesses. But you might ask yourself, why should a brand/business have a blog? Almost everybody has heard about blogs and the impact they have on readers. Even they may have some loyal readers […]
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Content marketing is one of the best strategies you can use to generate more ROI. It is not even an instant process; it can generate unique long-term compounding effects. With this content marketing, you can create assets and you start to engage your audience. Source: Tailored.ink This strategy takes time, but you should set strategy […]
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