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A Tribute to Brands and People in Food Bank Movement in Malaysia

Kindness. Generosity. Compassion. Words which needed the actual enactment in real life situation during this pandemic. For those who still have a job to go to or income to depend on may not understand the need of it but for thousands of people who have lost their job and source of income, critically in need […]

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Importance of Contextual Advertising on Premium Publishers

Over the past decade, digital advertising serving technology has evolved significantly, and “audience targeting” which utilizes the user data including demographics, geographics, interests and behaviors, has become a mainstream of ad targeting methods.  However, concerns about user privacy have been widely discussed in recent times and a number of movements and laws that restrict the […]

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6 Native Advertising Trends for 2021

Native is the standard ad format for mobile and keeps growing year by year. According to research by ADYOULIKE, native ad spend is expected to increase by 372% from 2020 to 2025. This represents an increase in the native advertising market from $85.83 Billion in 2020 to a total global value of $402 Billion by […]

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What Do Millennials & Gen Z Expect From Ads?

As we all probably heard, there are two groups of consumers that grow really fast these days: millennials and Gen Z. Even though they are young, the buying power of these generations cannot be overlooked. From now to 2020, it is estimated that these young people will spend nearly $350 billion. Majority of these youngsters live […]

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Covering Better Ads in South East Asia

The Trend of Digital Advertising Digital advertising is predicted will take over a significant chunk of a very large pie. One of the large pie in the world is South East Asia: Indonesia, Malaysia, Thailand, Singapore etc. We have more than 339.2 million internet users in SEA, while more than 272 million are active mobile-social […]

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