What Do Millennials & Gen Z Expect From Ads?

As we all probably heard, there are two groups of consumers that grow really fast these days: millennials and Gen Z. Even though they are young, the buying power of these generations cannot be overlooked. From now to 2020, it is estimated that these young people will spend nearly $350 billion. Majority of these youngsters live […]

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Covering Better Ads in South East Asia

The Trend of Digital Advertising Digital advertising is predicted will take over a significant chunk of a very large pie. One of the large pie in the world is South East Asia: Indonesia, Malaysia, Thailand, Singapore etc. We have more than 339.2 million internet users in SEA, while more than 272 million are active mobile-social […]

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How to Make Your Native Ads Interesting to Click

Performance marketing has made click into metrics for measuring in digital marketing. Click has become an important tool before conversion was introduced. It is the initial start where audiences shift into clients. This performance marketing concept could also be found in native advertising. During native ads campaign preparation, you have to pay attention to the […]

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