While smartphone usage time has increased over the years, that trend has been accelerated by the impact of COVID-19. According to Digital 2020 Global Report (Q3 Update) released by Wearesocial and Hootsuite, 70% of people over the world said they spend more time on their smartphones now than before the pandemic of COVID-19. This means […]
Read more
As we all probably heard, there are two groups of consumers that grow really fast these days: millennials and Gen Z. Even though they are young, the buying power of these generations cannot be overlooked. From now to 2020, it is estimated that these young people will spend nearly $350 billion. Majority of these youngsters live […]
Read more
When you make a concept for sponsored content in the form of article, there is a possibility that you would get carried away when you have to talk about what you’re going to imply in your material. This means that you might imagine your article would tell about how great the features your product have […]
Read more
A lot of common people, agencies, and organizations have a different definition of what Native Advertising means. To us, native ad is like a chameleon, it will adjust its looks and try to match the environment where it is located. The last couple of years we have been seeing a new era of digital advertising. The rise […]
Read more
In a world full of words, how do you get people to actually read about your campaign? It takes more than good content or great design. The thing is you should guide them using headline. Headline becomes the power of Native Advertising because it can attract user attention. It is made to make the users […]
Read more
Even though mobile site and apps are displayed on a small smartphone screen, our eyes don’t see everything displayed on it. A research was made for this purpose alone using VR technology to follow eyeball movements. The result is mobile website heat maps – map that shows sections that got most attentions in mobile display. […]
Read more
The Trend of Digital Advertising Digital advertising is predicted will take over a significant chunk of a very large pie. One of the large pie in the world is South East Asia: Indonesia, Malaysia, Thailand, Singapore etc. We have more than 339.2 million internet users in SEA, while more than 272 million are active mobile-social […]
Read more
Have you ever browse through a website and suddenly a pop-up appears and block the website completely? Unless you do what the pop-up says, for example, to register or click on the ads, you are unable to access the site. Not to mention the close or [x] button is very small or not very visible. […]
Read more
Performance marketing has made click into metrics for measuring in digital marketing. Click has become an important tool before conversion was introduced. It is the initial start where audiences shift into clients. This performance marketing concept could also be found in native advertising. During native ads campaign preparation, you have to pay attention to the […]
Read more
Native advertising is one of the fastest growing sectors of digital advertising, but also one of the least understood. The market for native is expected to reach almost $14 billion in 2016. In order to understand how to make the most of your native advertising dollars we first need to understand the three different segments […]
Read more