A lot of common people, agencies, and organizations have a different definition of what Native Advertising means. To us, native ad is like a chameleon, it will adjust its looks and try to match the environment where it is located. The last couple of years we have been seeing a new era of digital advertising. The rise […]
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Nowadays, content marketing using social media is probably one of the top marketing strategies among digital marketers. This is not surprising, considering that you can find social media almost everywhere. However, the presence of the massive networks doesn’t guarantee your success in reaching your potential audience. There are several conditions that can give bad impact […]
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In a world full of words, how do you get people to actually read about your campaign? It takes more than good content or great design. The thing is you should guide them using headline. Headline becomes the power of Native Advertising because it can attract user attention. It is made to make the users […]
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Since we enter the digital era, all brand should prepare digital marketing plan to engage the audience. There are a lot of digital marketing channels you can see, but the question can be “Is your marketing plan effective?”. Digital marketing plan involves various factors, it is about the objective, insight, user, message, implementation until the […]
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Technology is growing rapidly in our digital era. This phenomenon changes the user behavior significantly. As we can see, the habit of buying, accessing information, getting interaction, they all change. Hermawan Kartajaya, one of the marketing experts in Indonesia, explained about the consumer character. Snob Picky consumer can be categorized as Snob Consumer. They choose […]
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In making an advertising strategy, brand should understand how to spend budget effectively and reach the potential audience. Advertising strategy needs the good preparation, so we will get the result as we expected before. In arranging strategy, we should understand about ourselves and know our target audience. There are 5 things you should notice in […]
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In an advertising campaign, both traditional and digital, users are the most important element. They are the campaign target, and a campaign should get attention from the users. We see that audience is the conversion target from sales of a brand. Brand will get the income if the target audience well-converted to a buyer. As […]
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Even though mobile site and apps are displayed on a small smartphone screen, our eyes don’t see everything displayed on it. A research was made for this purpose alone using VR technology to follow eyeball movements. The result is mobile website heat maps – map that shows sections that got most attentions in mobile display. […]
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The Trend of Digital Advertising Digital advertising is predicted will take over a significant chunk of a very large pie. One of the large pie in the world is South East Asia: Indonesia, Malaysia, Thailand, Singapore etc. We have more than 339.2 million internet users in SEA, while more than 272 million are active mobile-social […]
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Have you ever browse through a website and suddenly a pop-up appears and block the website completely? Unless you do what the pop-up says, for example, to register or click on the ads, you are unable to access the site. Not to mention the close or [x] button is very small or not very visible. […]
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