A Comparative Study of Rich Media vs. Banner Ads – Insights from FreakOut, Nielsen, and Hyundai Banner Ads The Year is 1994. The first banner ad appears on hotwired.com, changing marketing forever, and paving the way for digital advertising. Banner ads are standard, rectangular display ads that span across the top, bottom, or sides or […]
Read more
As documented by Hazel Cabuay, General Manager of FreakOut Philippines. It is once again the most wonderful time of the year. Christmas is upon us! This signifies the beginning of preparing shopping lists, booking reservations for Christmas and New Year Eve dinners, planning a short getaway, sending cards to friends and family… and a whole […]
Read more
5 Simple Ways to Illuminate Your Diwali Ad Campaign. Introduction Festive seasons such as Diwali usher in lots of revenue and opportunity for advertisers. The digital sphere, too, becomes a loud, busy space, decorated with multitudes of ads. Advertising during these periods can be very rewarding if done correctly. However, there are many challenges a […]
Read more
Have you ever wondered how Rich Media ads are made? With all the creative freedom and an array of elements to choose from, where does one even start? Here’s how a Rich Media ad is born and nurtured to life at FreakOut – from conceptualization to campaign delivery. The Idea The Rich Media ad starts […]
Read more
The average internet user is served thousands of banner ads every month. Yet, most users struggle to recall even a handful, and fewer still actually engage. But why? What is Banner Blindness? Banner blindness is the conscious or unconscious disregard for page elements that are perceived to be ads. In other words, the tendency to […]
Read more
Since its release in December 2021, Spider-Man: No Way Home has kept breaking box office records. It has grossed $1.53 billion worldwide, cementing its place as the eighth-highest grossing movie ever at the global box office, as of 9 January 2022. Sony Pictures Entertainment Malaysia used FreakOut Richmedia for the promotion of this worldwide hit […]
Read more
Ramadan is the holiest month for Muslims around the world. It is a time of spiritual reflection, self-improvement, and heightened devotion and adoration. The month-long observance of Ramadan culminates in a grand celebration known as Eid. Meanwhile, as families prepare for the festivities, household expenditures typically increase. For businesses and marketers, this presents a prime […]
Read more
The world’s first banner ad was displayed in 1994 (read more about it here) and since then, static banner ads have been the most common format of internet ads until today. However, due to higher frequency use of static banner ads, users are no longer paying much attention to these ads. At this point, it […]
Read more
Native is the standard ad format for mobile and keeps growing year by year. According to research by ADYOULIKE, native ad spend is expected to increase by 372% from 2020 to 2025. This represents an increase in the native advertising market from $85.83 Billion in 2020 to a total global value of $402 Billion by […]
Read more
The global pandemic has brought significant changes in consumer’s shopping behaviour. According to Adobe report, during the lockdown, 58% of consumers in the Asia Pacific region increased their online shopping frequency. Another study by Bain and Facebook reported that 30% of consumers in 6 Southeast Asian countries increased their online spending, while 47% reduced offline […]
Read more