Planning a Digital Campaign in Asia: A Practical Guide
How to write an objective that can be tested, split budget by market familiarity, match format to funnel stage, and avoid the three planning mistakes that recur across Asian markets.
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Category: Marketing Fundamentals
Foundational guides on audiences, content and campaign strategy in Asian markets.
The Things We Stop Seeing When We Count Everything
Are marketers relying too much on metrics? Explore why data alone isn’t enough, and how human insight and context drive more meaningful advertising across SEA.
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Content Marketing for Asian Brands: The Complete Guide
Why content programmes in Asia fail on distribution rather than writing, how to choose topics from real demand, and how to measure each content type against the job it was built for.
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Audiences in Asia: Generations, Personas and What Actually Moves Them
Why generational labels break down across Asian markets, what predicts response better than demography, and how to build personas that change a media decision.
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Native Advertising in Southeast Asia: The Complete Guide
What native advertising is, why it outperforms display in Asian markets, where it breaks, and how to measure it — with findings from FreakOut’s research with Hyundai and Nielsen.
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Mobile Marketing in Asia: The Complete Guide
Why much of Asia is mobile-only rather than mobile-first, what that changes about creative and landing pages, and which mobile metrics can actually be trusted.
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Lunar New Year Marketing Success: How to Soar Above the Competition
Happy New Year! As we welcome the year 2024 and prepare for the upcoming Lunar New Year, are you, as a marketer, facing challenges? During this period, Advertisers in Taiwan and other Asian markets celebrating the Lunar New Year grapple with the question of how best to strategize their sales and marketing activities to achieve […]
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Mastering Year-End Shopping Campaigns: The Ultimate Guide For SEA Brands
Have you made your plans? No, not your vacation plans.. your media plans. The year-end crescendo is upon us, and let’s be honest, it’s one of the busiest times for marketers. In the final 3 months of the year, Southeast Asia (SEA) experiences a whirlwind of shopping events that extend beyond the traditional holiday celebrations. […]
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How to Make Your Diwali Campaign Stand Out
5 Simple Ways to Illuminate Your Diwali Ad Campaign. Introduction Festive seasons such as Diwali usher in lots of revenue and opportunity for advertisers. The digital sphere, too, becomes a loud, busy space, decorated with multitudes of ads. Advertising during these periods can be very rewarding if done correctly. However, there are many challenges a […]
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The 4 Keys to Successful Marketing of Mobile Gaming Apps in Japan
Japan is the third largest game market in the world, after China and the United States. In particular, the online gaming application market is worth 1.3164 trillion Japanese yen (≒12 billion USD) in 2020, an increase of 8.4% over the previous year, and accounts for 2/3 of the whole game market in Japan. In recent […]
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