What drives people to click your ad? There are some factors that determine people to click your ad. The layout of your publisher, the user interface, the intrusiveness of your ad, etc. The thing you should understand is about the user behavior. In understanding user behavior is not as simple as it is. You should […]
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The number of smartphone users is getting bigger right now. Asia-Pacific actually has more than 1 billion smartphone users; this number will reach 2 billion by 2020. We can say that this number is the powerful number in advertising. 2017 is set to be a big year for smartphones. We always have new smartphones to […]
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It is already well-known that one of the ways to successfully grab audience’s attention is being mobile-friendly. However, this can lead misperception and make us focus on the appearance of your website only. It is very important to remember that mobile-friendly concept also applies on the content. If this is the case, what can you […]
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