Native vs. Widget vs. Banner: What Users Actually Experience
A study with Hyundai, conducted by Nielsen among 322 respondents, comparing how users experience native, widget and banner advertising.
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Category: Trends and Research
First-party data, benchmarks and quarterly trend reports from FreakOut campaigns in Asia.
The latest trends of Japan’s game market – 3rd largest in the world
Japan is the third largest game market in the world, after China and the United States. In particular, the online gaming application market is worth 1.3164 trillion Japanese yen (≒12 billion USD) in 2020, an increase of 8.4% over the previous year, and accounts for 2/3 of the whole game market in Japan. In recent […]
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How to Monetize Your Media Business
In our previous article, we introduced 7 issues that publishers need to address in order to promote their digital strategies. One of the issues is monetizing digital media, which is an urgent issue for publishers to take up. As more and more publishers focus on their digital strategies, their revenue streams need to change and […]
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The Latest Digital Strategy for Publishers [2021]
The publishing industry, as we all know, cannot avoid the digital shift. According to a survey by Pew Research Center, 44% of the world population read news online, and in the U.S., 86% of people read news on digital devices. And to prove that, in 2020, global digital ad spending grew at an astonishing 12.7% […]
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