The Biggest YouTube Category Is the One Nobody Watches
Music reaches more YouTube viewers than any other category and holds the least attention. What the category data says about the trade-off between reach and being looked at.
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Category: Trends and Research
First-party data, benchmarks and quarterly trend reports from FreakOut campaigns in Asia.
Placement and Affinity Targeting on YouTube Shared Only 5% of Their Reach
Two targeting methods inside YouTube Ads, same creative and budget: 5% overlap in unique reach, and a 46% higher on-target rate on the placement-targeted line.
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The Results Are In! Rich Media vs. Banner Ads – Which Format Reigns Superior?
A Comparative Study of Rich Media vs. Banner Ads – Insights from FreakOut, Nielsen, and Hyundai Banner Ads The Year is 1994. The first banner ad appears on hotwired.com, changing marketing forever, and paving the way for digital advertising. Banner ads are standard, rectangular display ads that span across the top, bottom, or sides or […]
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Native vs. Widget vs. Banner: What Users Actually Experience
A study with Hyundai, conducted by Nielsen among 322 respondents, comparing how users experience native, widget and banner advertising.
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The latest trends of Japan’s game market – 3rd largest in the world
Japan is the third largest game market in the world, after China and the United States. In particular, the online gaming application market is worth 1.3164 trillion Japanese yen (≒12 billion USD) in 2020, an increase of 8.4% over the previous year, and accounts for 2/3 of the whole game market in Japan. In recent […]
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How to Monetize Your Media Business
In our previous article, we introduced 7 issues that publishers need to address in order to promote their digital strategies. One of the issues is monetizing digital media, which is an urgent issue for publishers to take up. As more and more publishers focus on their digital strategies, their revenue streams need to change and […]
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The Latest Digital Strategy for Publishers [2021]
The publishing industry, as we all know, cannot avoid the digital shift. According to a survey by Pew Research Center, 44% of the world population read news online, and in the U.S., 86% of people read news on digital devices. And to prove that, in 2020, global digital ad spending grew at an astonishing 12.7% […]
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