Contextual targeting, brand suitability and AI-driven placement on YouTube and the open web.
Editor’s note. This article reports an event held in February 2023 and describes GP as it stood at that time. GP has changed substantially since. It now runs on AI agentic placement optimisation and ships three components: Contextual Targeting (video-attribute targeting of niche audiences, with COPPA-compliant options), High Attention Safelist (filters out low-attention environments such […]
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Editor’s note. This article reports an event held in February 2023 and describes GP as it stood at that time. GP has changed substantially since. It now runs on AI agentic placement optimisation and ships three components: Contextual Targeting (video-attribute targeting of niche audiences, with COPPA-compliant options), High Attention Safelist (filters out low-attention environments such […]
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FreakOut, a global marketing technology company is pleased to announce its integration with Display & Video 360, Google’s Demand Side Platform (DSP). Through Display & Video 360, brand advertisers, programmatic buyers and agency trading desks, can access FreakOut’s inventory including Display and Video format across Asia. Needless to say, one of the largest marketing platforms […]
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What contextual targeting is, why premium inventory changes how it performs, how it differs from brand safety, and why keyword blocklists cost more reach than they save.
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Eversince Google announced that third-party cookies will be disabled in the Google Chrome browser by 2022, increased attention has been drawn towards Cookieless matter in the digital advertising industry. However, a new study by Aroscop and Brand Equity that polled over 450 marketers, advertisers, publishers, and technology providers, found that only 22% of the respondents […]
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