Consumer Character in Digital Era

Technology is growing rapidly in our digital era. This phenomenon changes the user behavior significantly. As we can see, the habit of buying, accessing information, getting interaction, they all change. Hermawan Kartajaya, one of the marketing experts in Indonesia, explained about the consumer character. Snob Picky consumer can be categorized as Snob Consumer. They choose […]

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5 First Things To Make A Simple Digital Strategy

In making an advertising strategy, brand should understand how to spend budget effectively and reach the potential audience. Advertising strategy needs the good preparation, so we will get the result as we expected before. In arranging strategy, we should understand about ourselves and know our target audience. There are 5 things you should notice in […]

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Covering Better Ads in South East Asia

The Trend of Digital Advertising Digital advertising is predicted will take over a significant chunk of a very large pie. One of the large pie in the world is South East Asia: Indonesia, Malaysia, Thailand, Singapore etc. We have more than 339.2 million internet users in SEA, while more than 272 million are active mobile-social […]

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Content Marketing Strategy with Effective Budget

Implementing content marketing is a quite popular strategy among brands lately. In the past few years, content marketing has become one of the most effective strategies to develop their business. In fact, content marketing is considered to have better conversion rate than other strategies. Content Marketing uses related and beneficial contents for the audience to […]

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How to Make Your Native Ads Interesting to Click

Performance marketing has made click into metrics for measuring in digital marketing. Click has become an important tool before conversion was introduced. It is the initial start where audiences shift into clients. This performance marketing concept could also be found in native advertising. During native ads campaign preparation, you have to pay attention to the […]

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6 Mobile Marketing Tips in B2C Sector

If we are playing within B2C sector, you can see lot of opportunities to maximize your effectivity to attract potential customers. We all know most people use mobile device to access internet. The growth of mobile has been very good in recent years and a lot of brand change their main focus to mobile. Nowadays, […]

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