Technology is growing rapidly in our digital era. This phenomenon changes the user behavior significantly. As we can see, the habit of buying, accessing information, getting interaction, they all change. Hermawan Kartajaya, one of the marketing experts in Indonesia, explained about the consumer character. Snob Picky consumer can be categorized as Snob Consumer. They choose […]
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In making an advertising strategy, brand should understand how to spend budget effectively and reach the potential audience. Advertising strategy needs the good preparation, so we will get the result as we expected before. In arranging strategy, we should understand about ourselves and know our target audience. There are 5 things you should notice in […]
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In an advertising campaign, both traditional and digital, users are the most important element. They are the campaign target, and a campaign should get attention from the users. We see that audience is the conversion target from sales of a brand. Brand will get the income if the target audience well-converted to a buyer. As […]
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Even though mobile site and apps are displayed on a small smartphone screen, our eyes don’t see everything displayed on it. A research was made for this purpose alone using VR technology to follow eyeball movements. The result is mobile website heat maps – map that shows sections that got most attentions in mobile display. […]
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The Trend of Digital Advertising Digital advertising is predicted will take over a significant chunk of a very large pie. One of the large pie in the world is South East Asia: Indonesia, Malaysia, Thailand, Singapore etc. We have more than 339.2 million internet users in SEA, while more than 272 million are active mobile-social […]
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Have you ever browse through a website and suddenly a pop-up appears and block the website completely? Unless you do what the pop-up says, for example, to register or click on the ads, you are unable to access the site. Not to mention the close or [x] button is very small or not very visible. […]
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Implementing content marketing is a quite popular strategy among brands lately. In the past few years, content marketing has become one of the most effective strategies to develop their business. In fact, content marketing is considered to have better conversion rate than other strategies. Content Marketing uses related and beneficial contents for the audience to […]
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Performance marketing has made click into metrics for measuring in digital marketing. Click has become an important tool before conversion was introduced. It is the initial start where audiences shift into clients. This performance marketing concept could also be found in native advertising. During native ads campaign preparation, you have to pay attention to the […]
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Native advertising is one of the fastest growing sectors of digital advertising, but also one of the least understood. The market for native is expected to reach almost $14 billion in 2016. In order to understand how to make the most of your native advertising dollars we first need to understand the three different segments […]
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If we are playing within B2C sector, you can see lot of opportunities to maximize your effectivity to attract potential customers. We all know most people use mobile device to access internet. The growth of mobile has been very good in recent years and a lot of brand change their main focus to mobile. Nowadays, […]
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