Our most digital audience are generation Y and Z. They are more familiar with gadget, sites trend, and also the latest technology. They also consume different content with the older generation. As the biggest part of the audience, brands want to reach them by relevant advertising and promotion strategy. source: tnwcdn One of the ways to […]
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What do you think of a blog? Do you think it is for personal use? Blogs are for everybody, and especially for businesses. But you might ask yourself, why should a brand/business have a blog? Almost everybody has heard about blogs and the impact they have on readers. Even they may have some loyal readers […]
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Content marketing is one of the best strategies you can use to generate more ROI. It is not even an instant process; it can generate unique long-term compounding effects. With this content marketing, you can create assets and you start to engage your audience. Source: Tailored.ink This strategy takes time, but you should set strategy […]
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Asia Pacific is one of the biggest markets in the world. The digital landscape, trend, behavior is constantly shifting. As we move into 2017, the digital marketing trend will focus more on content marketing. Companies in Southeast Asia actually have been slow in adapting content marketing. But this year, 2017, they will go deeper into […]
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What drives people to click your ad? There are some factors that determine people to click your ad. The layout of your publisher, the user interface, the intrusiveness of your ad, etc. The thing you should understand is about the user behavior. In understanding user behavior is not as simple as it is. You should […]
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The number of smartphone users is getting bigger right now. Asia-Pacific actually has more than 1 billion smartphone users; this number will reach 2 billion by 2020. We can say that this number is the powerful number in advertising. 2017 is set to be a big year for smartphones. We always have new smartphones to […]
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It is already well-known that one of the ways to successfully grab audience’s attention is being mobile-friendly. However, this can lead misperception and make us focus on the appearance of your website only. It is very important to remember that mobile-friendly concept also applies on the content. If this is the case, what can you […]
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