Newsletter can be an effective tool for your digital marketing strategy. It is easy to do and doesn’t cost much. This kind of e-mail marketing has resulted in proven return, such as gaining awareness, creating a tighter brand loyalty, and making conversion. In reality, running regular newsletter is not always as good as it sounds. […]
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As we all know, content marketing is one of the hottest strategies for brands to gain more awareness and reach wider range of audience. However, at this point, there are so many contents published every day. It can be a challenge to get your contents noticed by people you target, especially if your brand is […]
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After the legendary millennials, what’s becoming the next hot topic is Generation Z. This generation is people who are born between 1995 to 2009. Their characters are different than the previous age group. They breathe digital and think digital. This makes them tend to have shorter attention span due to the high exposure to social […]
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Today, mobile is the hottest platform to access the internet and have beaten the desktop. No wonder, going online with your smartphone is very simple, easy, and can be done anytime and anywhere. This year, We Are Social reported there are 4.42 billion connections used on smartphone devices globally. This is a remarkable number and […]
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In this era, digital marketing has been seen as more complicated than ever before. This condition may be caused by the rise of new channels and platforms that become the new place for marketers to apply their marketing strategy in order to reach broader target audience. The number of platforms that need to be run […]
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When you make a concept for sponsored content in the form of article, there is a possibility that you would get carried away when you have to talk about what you’re going to imply in your material. This means that you might imagine your article would tell about how great the features your product have […]
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A lot of common people, agencies, and organizations have a different definition of what Native Advertising means. To us, native ad is like a chameleon, it will adjust its looks and try to match the environment where it is located. The last couple of years we have been seeing a new era of digital advertising. The rise […]
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Nowadays, content marketing using social media is probably one of the top marketing strategies among digital marketers. This is not surprising, considering that you can find social media almost everywhere. However, the presence of the massive networks doesn’t guarantee your success in reaching your potential audience. There are several conditions that can give bad impact […]
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Since we enter the digital era, all brand should prepare digital marketing plan to engage the audience. There are a lot of digital marketing channels you can see, but the question can be “Is your marketing plan effective?”. Digital marketing plan involves various factors, it is about the objective, insight, user, message, implementation until the […]
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Technology is growing rapidly in our digital era. This phenomenon changes the user behavior significantly. As we can see, the habit of buying, accessing information, getting interaction, they all change. Hermawan Kartajaya, one of the marketing experts in Indonesia, explained about the consumer character. Snob Picky consumer can be categorized as Snob Consumer. They choose […]
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