As we all know, content marketing is one of the hottest strategies for brands to gain more awareness and reach wider range of audience. However, at this point, there are so many contents published every day. It can be a challenge to get your contents noticed by people you target, especially if your brand is not particularly niché.
So, what can you do to make your content marketing easier? Below is the list of things you can apply into your strategy.
1. Recycle your old contents
This is one of the main shortcuts that can make your work much easier. First, you don’t have to spend more time to gather ideas and resources. You also don’t need to craft the content from the scratch. Simply modify it with fresh points that are relevant to the current condition. By doing this, you have already saved your precious time.
The other benefit of refreshing the old material is that you can give more exposure to less viewed contents. More people will see them and this can bring you more advantage in search engine result. To make this happen, give a more interactive element such as video, gif, or infographics.
2. Follow the latest issue
Most of marketers already have content plans that are usually based on the calendar. This is good to make you stay focused on your strategy. However, sometimes it is also beneficial to come out from the content plan and tap into the latest issue, especially the viral topic. This way, you can look fresh and give a sense of connection to your audience because you talk about what’s become the talk among them.
3. Create evergreen contents
You must have read an article which was written 5 years ago but still compatible with current condition. This is what we call evergreen content. Generally, evergreen content covers a universal explanation about certain topic. It might be specific, but still generic enough so it can be read later.
Using this type of content can help you in the future. This part is related to recycling content, because with evergreen contents you can always use it for other purposes. Other important thing to consider is that people can always evergreen contents. Over time, this will bring a satisfying result in search engine.
4. Use automation
Make your move more efficient with using automation. If you can increase your efficiency, you can allocate your time and energy in the quality of what you produce. The systemized automation will also give you a clearer picture of the structure of your work. It documents your contents and gives you a precise result as well.
Those are 4 things you can try to make your content marketing more efficient. Now you are able to focus on promoting your contents and analyze the activity you have proceeded.