When you make a concept for sponsored content in the form of article, there is a possibility that you would get carried away when you have to talk about what you’re going to imply in your material. This means that you might imagine your article would tell about how great the features your product have and why it is better than others. It’ll be all about you, you, and you.
This case happens quite a lot, especially when you just begin to try your luck in this kind of advertising. However, keep in mind that to grab audience’s attention with your sponsored article, you must inject emotional value in it and offer other thing besides the promotional aspect, such as trivial information or an interesting story.
To avoid the impression of narcissism and explicit hard-selling that will make your readers turn away, what do you need to know in order to create an interesting article?
Know where your audience go
To reach the kind of people you want, the most important way is know where they usually go, where they usually spend their time. This is crucial because when you decide to use pubilshers that won’t be visited by the people of the segment you target, your campaign will end without significant result.
To come to the right place, you actually only need a simple research. Many publishers already have their own segmentation, even for the niche ones. You only need to narrow it down a little bit.
Know how your audience consume contents
After getting the information of where the target audience go, try to get the picture of their behaviour towards contents. Are the readers the type of people that can stay at a long read? Do they prefer content that has many relevant pictures? Once you acquire the idea, it’ll help you to craft a more efficient ad.
Know what your audience are facing
To offer a service or product, make sure that you understand their position. Put yourself in their shoes and imagine, in what condition the readers would need your product? Find out, write about it in your article, and then smoothly tell them why your product can solve their issue.
Here is an example, say that you are a medicine brand who has just launched a new fever syrup for kids. It is already near holiday season and many families are planning to go on a vacation. From here, in your sponsored content you can mention some circumstances that can make their kids catch fever. Therefore, they need to bring your new syrup just in case the children fall ill.
Those are the main 3 things that you need to understand in doing sponsored content strategy for your brand. Other than that, always keep in mind that while promoting your product, you also build an interaction with the potential customers so there’ll be a personal connection.
