In making an advertising strategy, brand should understand how to spend budget effectively and reach the potential audience. Advertising strategy needs the good preparation, so we will get the result as we expected before. In arranging strategy, we should understand about ourselves and know our target audience. There are 5 things you should notice in […]
Read more
In an advertising campaign, both traditional and digital, users are the most important element. They are the campaign target, and a campaign should get attention from the users. We see that audience is the conversion target from sales of a brand. Brand will get the income if the target audience well-converted to a buyer. As […]
Read more
Implementing content marketing is a quite popular strategy among brands lately. In the past few years, content marketing has become one of the most effective strategies to develop their business. In fact, content marketing is considered to have better conversion rate than other strategies. Content Marketing uses related and beneficial contents for the audience to […]
Read more
What do you think of a blog? Do you think it is for personal use? Blogs are for everybody, and especially for businesses. But you might ask yourself, why should a brand/business have a blog? Almost everybody has heard about blogs and the impact they have on readers. Even they may have some loyal readers […]
Read more
Content marketing is one of the best strategies you can use to generate more ROI. It is not even an instant process; it can generate unique long-term compounding effects. With this content marketing, you can create assets and you start to engage your audience. Source: Tailored.ink This strategy takes time, but you should set strategy […]
Read more
Asia Pacific is one of the biggest markets in the world. The digital landscape, trend, behavior is constantly shifting. As we move into 2017, the digital marketing trend will focus more on content marketing. Companies in Southeast Asia actually have been slow in adapting content marketing. But this year, 2017, they will go deeper into […]
Read more
What drives people to click your ad? There are some factors that determine people to click your ad. The layout of your publisher, the user interface, the intrusiveness of your ad, etc. The thing you should understand is about the user behavior. In understanding user behavior is not as simple as it is. You should […]
Read more
It is already well-known that one of the ways to successfully grab audience’s attention is being mobile-friendly. However, this can lead misperception and make us focus on the appearance of your website only. It is very important to remember that mobile-friendly concept also applies on the content. If this is the case, what can you […]
Read more