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Insight at FreakOut

Insight at FreakOut

Global Marketing Journal by FreakOut Pte. Ltd.

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Author: Phel Kaur

Thumbnail_battle-banner-blindness

The Battle Against Banner Blindness – And How to Win!

2022-04-252022-04-25Phel Kaur

The average internet user is served thousands of banner ads every month. Yet, most users struggle to recall even a handful, and fewer still actually engage. But why? What is Banner Blindness? Banner blindness is the conscious or unconscious disregard for page elements that are perceived to be ads. In other words, the tendency to […]

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Insight at FreakOut

Insight at FreakOut is a global journal from FreakOut Pte. Ltd. This journal will share the insights of Digital Marketing, Mobile Marketing and also Native Advertising. Subscribe to update more insights.

Latest News

  • Thumbnail_battle-banner-blindness

    The Battle Against Banner Blindness – And How to Win!

    2022-04-252022-04-25Phel Kaur
  • FreakOut, in cooperation with Hyundai and Nielsen, released the latest research on user experience with native advertising ー Native v.s. Widget v.s. Banner

    2022-03-292022-04-06FreakOut
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