About The Campaign This Merdeka and Malaysia Day, Wall’s Ice Cream embarked on a mission to make a resounding impact with their Take Home Ice Cream Campaign. Centred around themes of unity, sharing, and togetherness, their creative and messaging radiated the spirit of Merdeka. To amplify this message, Wall collaborated with a local artist, Michael […]
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FreakOut, Asia’s leading ad-tech solution provider, unveiled its cutting edge technology at an exclusive event last week. The event showcased GP, a next-gen contextual intelligence tool for brand suitability on YouTube, highlighting its capabilities to target and serve ads on brand-safe YouTube videos that are contextually relevant to the brand. Introduction The event ‘The Rise […]
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5 Simple Ways to Illuminate Your Diwali Ad Campaign. Introduction Festive seasons such as Diwali usher in lots of revenue and opportunity for advertisers. The digital sphere, too, becomes a loud, busy space, decorated with multitudes of ads. Advertising during these periods can be very rewarding if done correctly. However, there are many challenges a […]
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Have you ever wondered how Rich Media ads are made? With all the creative freedom and an array of elements to choose from, where does one even start? Here’s how a Rich Media ad is born and nurtured to life at FreakOut – from conceptualization to campaign delivery. The Idea The Rich Media ad starts […]
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The average internet user is served thousands of banner ads every month. Yet, most users struggle to recall even a handful, and fewer still actually engage. But why? What is Banner Blindness? Banner blindness is the conscious or unconscious disregard for page elements that are perceived to be ads. In other words, the tendency to […]
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