The global pandemic has brought significant changes in consumer’s shopping behaviour. According to Adobe report, during the lockdown, 58% of consumers in the Asia Pacific region increased their online shopping frequency. Another study by Bain and Facebook reported that 30% of consumers in 6 Southeast Asian countries increased their online spending, while 47% reduced offline […]
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The rollout of 5G has officially started. According to the study by Qualcomm, 5G was available in 35+ countries as of June 2020. 5G brings higher speed and lower latencies for our mobile experiences. In addition to this, 5G goes beyond these benefits. As reported by IHS Economics, 5G is expected to contribute $12.3 trillion […]
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If we are playing within B2C sector, you can see lot of opportunities to maximize your effectivity to attract potential customers. We all know most people use mobile device to access internet. The growth of mobile has been very good in recent years and a lot of brand change their main focus to mobile. Nowadays, […]
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The number of smartphone users is getting bigger right now. Asia-Pacific actually has more than 1 billion smartphone users; this number will reach 2 billion by 2020. We can say that this number is the powerful number in advertising. 2017 is set to be a big year for smartphones. We always have new smartphones to […]
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It is already well-known that one of the ways to successfully grab audience’s attention is being mobile-friendly. However, this can lead misperception and make us focus on the appearance of your website only. It is very important to remember that mobile-friendly concept also applies on the content. If this is the case, what can you […]
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