One in Four People Use YouTube to Decide What to Buy
A quarter of people consult YouTube while deciding what to buy, and it leads all online media for games, daily necessities and cosmetics. Why last-click reporting misses it.
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Author: JiaYee Lee
Audiences in Asia: Generations, Personas and What Actually Moves Them
Why generational labels break down across Asian markets, what predicts response better than demography, and how to build personas that change a media decision.
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The Biggest YouTube Category Is the One Nobody Watches
Music reaches more YouTube viewers than any other category and holds the least attention. What the category data says about the trade-off between reach and being looked at.
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Placement and Affinity Targeting on YouTube Shared Only 5% of Their Reach
Two targeting methods inside YouTube Ads, same creative and budget: 5% overlap in unique reach, and a 46% higher on-target rate on the placement-targeted line.
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Native Advertising in Southeast Asia: The Complete Guide
What native advertising is, why it outperforms display in Asian markets, where it breaks, and how to measure it — with findings from FreakOut’s research with Hyundai and Nielsen.
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Mobile Marketing in Asia: The Complete Guide
Why much of Asia is mobile-only rather than mobile-first, what that changes about creative and landing pages, and which mobile metrics can actually be trusted.
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