Have you ever wondered how Rich Media ads are made? With all the creative freedom and an array of elements to choose from, where does one even start? Here’s how a Rich Media ad is born and nurtured to life at FreakOut – from conceptualization to campaign delivery. The Idea The Rich Media ad starts […]
Read more
The average internet user is served thousands of banner ads every month. Yet, most users struggle to recall even a handful, and fewer still actually engage. But why? What is Banner Blindness? Banner blindness is the conscious or unconscious disregard for page elements that are perceived to be ads. In other words, the tendency to […]
Read more
Native advertising, which emerged in the early 2010s with the spread of smartphones, is now recognized as a mainstream format for mobile advertising. According to the research by ADYOULIKE, native ad spend is expected to increase by 372% in the five years from 2020, reaching $402 billion worldwide in 2025. As the leading native advertising […]
Read more
FreakOut, a global marketing technology company is pleased to announce its integration with Display & Video 360, Google’s Demand Side Platform (DSP). Through Display & Video 360, brand advertisers, programmatic buyers and agency trading desks, can access FreakOut’s inventory including Display and Video format across Asia. Needless to say, one of the largest marketing platforms […]
Read more
Since its release in December 2021, Spider-Man: No Way Home has kept breaking box office records. It has grossed $1.53 billion worldwide, cementing its place as the eighth-highest grossing movie ever at the global box office, as of 9 January 2022. Sony Pictures Entertainment Malaysia used FreakOut Richmedia for the promotion of this worldwide hit […]
Read more
Japan is the third largest game market in the world, after China and the United States. In particular, the online gaming application market is worth 1.3164 trillion Japanese yen (≒12 billion USD) in 2020, an increase of 8.4% over the previous year, and accounts for 2/3 of the whole game market in Japan. In recent […]
Read more
Japan is the third largest game market in the world, after China and the United States. In particular, the online gaming application market is worth 1.3164 trillion Japanese yen (≒12 billion USD) in 2020, an increase of 8.4% over the previous year, and accounts for 2/3 of the whole game market in Japan. In recent […]
Read more
OUR LEADERS – FreakOut celebrated its 10th anniversary on October 1, 2020, and at the same time, implemented new medium-term management plan for next 3 years. At this beginning stage, on our blog “Insight at FreakOut”, we interviewed the leaders of FreakOut global team about their reviews on work, career path, direction and goals for […]
Read more
Eversince Google announced that third-party cookies will be disabled in the Google Chrome browser by 2022, increased attention has been drawn towards Cookieless matter in the digital advertising industry. However, a new study by Aroscop and Brand Equity that polled over 450 marketers, advertisers, publishers, and technology providers, found that only 22% of the respondents […]
Read more
OUR LEADERS – FreakOut celebrated its 10th anniversary on October 1, 2020, and at the same time, implemented new medium-term management plan for next 3 years. At this beginning stage, on our blog “Insight at FreakOut”, we interviewed the leaders of FreakOut global team about their reviews on work, career path, direction and goals for […]
Read more