Banner blindness attaches to the ad slot, not the creative. Why formats designed into the layout — rich media and native — hold attention that a standard display unit in the same position does not.
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A study with Hyundai, conducted by Nielsen among 322 respondents, comparing how users experience native, widget and banner advertising.
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FreakOut, a global marketing technology company is pleased to announce its integration with Display & Video 360, Google’s Demand Side Platform (DSP). Through Display & Video 360, brand advertisers, programmatic buyers and agency trading desks, can access FreakOut’s inventory including Display and Video format across Asia. Needless to say, one of the largest marketing platforms […]
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Since its release in December 2021, Spider-Man: No Way Home has kept breaking box office records. It has grossed $1.53 billion worldwide, cementing its place as the eighth-highest grossing movie ever at the global box office, as of 9 January 2022. Sony Pictures Entertainment Malaysia used FreakOut Richmedia for the promotion of this worldwide hit […]
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Japan is the third largest game market in the world, after China and the United States. In particular, the online gaming application market is worth 1.3164 trillion Japanese yen (≒12 billion USD) in 2020, an increase of 8.4% over the previous year, and accounts for 2/3 of the whole game market in Japan. In recent […]
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Japan is the third largest game market in the world, after China and the United States. In particular, the online gaming application market is worth 1.3164 trillion Japanese yen (≒12 billion USD) in 2020, an increase of 8.4% over the previous year, and accounts for 2/3 of the whole game market in Japan. In recent […]
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Chrome did not remove third-party cookies: the plan was withdrawn in 2024 and the Privacy Sandbox ended in 2025. What changed, what did not, and what to do about it.
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Ramadan is the holiest month for Muslims around the world. It is a time of spiritual reflection, self-improvement, and heightened devotion and adoration. The month-long observance of Ramadan culminates in a grand celebration known as Eid. Meanwhile, as families prepare for the festivities, household expenditures typically increase. For businesses and marketers, this presents a prime […]
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The world’s first banner ad was displayed in 1994 (read more about it here) and since then, static banner ads have been the most common format of internet ads until today. However, due to higher frequency use of static banner ads, users are no longer paying much attention to these ads. At this point, it […]
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You’ve probably seen more chatbots on websites or messaging apps these days. According to the research by MarketsandMarkets, the chatbot market is expected to grow from $703.3 million in 2016 to $3,172.0 million in 2021. Not only chatbots are used more often, but they are also used for a wider reach and variety of purposes. […]
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