5 Ramadan Campaign Ideas Reflecting Muslim Consumer Insights [2023]

Ramadan is the holiest month for Muslims around the world. It is a time of spiritual reflection, self-improvement, and heightened devotion and adoration.  The month-long observance of Ramadan culminates in a grand celebration known as Eid. Meanwhile, as families prepare for the festivities, household expenditures typically increase. For businesses and marketers, this presents a prime […]

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How Chatbots Empower Your Marketing?

You’ve probably seen more chatbots on websites or messaging apps these days. According to the research by MarketsandMarkets, the chatbot market is expected to grow from $703.3 million in 2016 to $3,172.0 million in 2021. Not only chatbots are used more often, but they are also used for a wider reach and variety of purposes. […]

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6 Native Advertising Trends for 2021

Native is the standard ad format for mobile and keeps growing year by year. According to research by ADYOULIKE, native ad spend is expected to increase by 372% from 2020 to 2025. This represents an increase in the native advertising market from $85.83 Billion in 2020 to a total global value of $402 Billion by […]

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Social Commerce in the Southeast Asia (2020)

The global pandemic has brought significant changes in consumer’s shopping behaviour.  According to Adobe report, during the lockdown, 58% of consumers in the Asia Pacific region increased their online shopping frequency. Another study by Bain and Facebook reported that 30% of consumers in 6 Southeast Asian countries increased their online spending, while 47% reduced offline […]

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