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Tag: rich media

A comparative study header image

The Results Are In! Rich Media vs. Banner Ads – Which Format Reigns Superior?

2023-05-302026-08-21FreakOut

A Comparative Study of Rich Media vs. Banner Ads – Insights from FreakOut, Nielsen, and Hyundai Banner Ads The Year is 1994. The first banner ad appears on hotwired.com, changing marketing forever, and paving the way for digital advertising. Banner ads are standard, rectangular display ads that span across the top, bottom, or sides or […]

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Rich Media Ad Campaign Blog Header

How to Create Rich Media Ads

2022-07-212026-08-21FreakOutLeave a Comment on How to Create Rich Media Ads

Have you ever wondered how Rich Media ads are made? With all the creative freedom and an array of elements to choose from, where does one even start? Here’s how a Rich Media ad is born and nurtured to life at FreakOut – from conceptualization to campaign delivery. The Idea The Rich Media ad starts […]

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Insight at FreakOut

The marketing journal of FreakOut Pte. Ltd. Research, benchmarks and practitioner analysis on digital advertising in Asia — contextual and YouTube targeting, TikTok and short-form video, rich media, and streaming — written by the teams running campaigns across 11 markets.

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Latest News

  • Data sheet listing respondents, multitasking share, ad-supported share and purchase-decision share.

    YouTube Usage and Purchase Consideration: Research Data

    2026-08-052026-08-22JiaYee Lee
  • Bar chart of the share of trending football videos outside the Sports category in five Asian markets.

    Football Content on YouTube: A Five-Market Study in Asia

    2026-07-292026-08-22JiaYee Lee
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