The average internet user is served thousands of banner ads every month. Yet, most users struggle to recall even a handful, and fewer still actually engage. But why? What is Banner Blindness? Banner blindness is the conscious or unconscious disregard for page elements that are perceived to be ads. In other words, the tendency to […]
Read more
The Trend of Digital Advertising Digital advertising is predicted will take over a significant chunk of a very large pie. One of the large pie in the world is South East Asia: Indonesia, Malaysia, Thailand, Singapore etc. We have more than 339.2 million internet users in SEA, while more than 272 million are active mobile-social […]
Read more
Brands are looking to maximize their marketing spend to experience strong growth. They have considered native advertising to engage with the new potential audience. To “go native” effectively, brands should be selective in paid content placement and design campaigns. Do you know old-school print “Advertorial”? Native advertising is the digital and simple version of advertorial, […]
Read more
Our most digital audience are generation Y and Z. They are more familiar with gadget, sites trend, and also the latest technology. They also consume different content with the older generation. As the biggest part of the audience, brands want to reach them by relevant advertising and promotion strategy. source: tnwcdn One of the ways to […]
Read more