OUR LEADERS – FreakOut celebrated its 10th anniversary on October 1, 2020, and at the same time, implemented new medium-term management plan for next 3 years. At this beginning stage, on our blog “Insight at FreakOut”, we interviewed the leaders of FreakOut global team about their reviews on work, career path, direction and goals for […]
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“OTT(Over-the-top)” is the hottest term in the entertainment industry right now. But what exactly does it mean and why does it matter? And, will it affect the digital advertising industry? In this article, we will answer these questions and introduce major OTT platforms in Southeast Asia which marketers should keep in mind. What is OTT? […]
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The rollout of 5G has officially started. According to the study by Qualcomm, 5G was available in 35+ countries as of June 2020. 5G brings higher speed and lower latencies for our mobile experiences. In addition to this, 5G goes beyond these benefits. As reported by IHS Economics, 5G is expected to contribute $12.3 trillion […]
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While smartphone usage time has increased over the years, that trend has been accelerated by the impact of COVID-19. According to Digital 2020 Global Report (Q3 Update) released by Wearesocial and Hootsuite, 70% of people over the world said they spend more time on their smartphones now than before the pandemic of COVID-19. This means […]
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As we all probably heard, there are two groups of consumers that grow really fast these days: millennials and Gen Z. Even though they are young, the buying power of these generations cannot be overlooked. From now to 2020, it is estimated that these young people will spend nearly $350 billion. Majority of these youngsters live […]
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In this digital era, almost any segment of audience is within your reach. This means that you can market to people that didn’t get too much attention from marketers in the past. One of those are dads. The traditional way of parenting where dads are mainly the breadwinner and not really involved in what’s happening in […]
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In this era of technology, it is getting easier and easier to find options. When consumers want to buy something, they can simply go to search engine to find the desired products. From the results, the consumers can choose several choices that catch their attention, go to the websites of those options, and decide which […]
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The rapid innovation in technology is already looking like it’s impossible to keep up with. This advanced progress has been giving a highly evident impact to digital industry and many are aware that it is necessary to keep up with the latest direction in the land of digital. To cater this need, we have compiled […]
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As we may or may not notice, technology already changes the way we work nowadays. Technology builds an easier way for us to interact with people in the business such as coworkers and clients. It also makes us able to measure the preference of our consumers better. The process is still happening. In the future, […]
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Our APAC team recently participated at India’s largest digital event ad:tech New Delhi on 8th & 9th March at Leela Kempinski Gurugram. The event covered back to back panels on AI, programmatic, content marketing, mobile marketing, affiliate marketing & much more. FreakOut was proud to be associated with ad:tech as a Bronze Sponsor where we […]
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