Year-End Shopping Campaign

Mastering Year-End Shopping Campaigns: The Ultimate Guide For SEA Brands

Have you made your plans? No, not your vacation plans.. your media plans. The year-end crescendo is upon us, and let’s be honest, it’s one of the busiest times for marketers. In the final 3 months of the year, Southeast Asia (SEA) experiences a whirlwind of shopping events that extend beyond the traditional holiday celebrations. […]

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Behind the Scenes of the Holiday Season at FreakOut Philippines

Exclusive: Behind-the-Scenes of the Holiday Season at FreakOut Philippines

As documented by Hazel Cabuay, General Manager of FreakOut Philippines. It is once again the most wonderful time of the year. Christmas is upon us! This signifies the beginning of preparing shopping lists, booking reservations for Christmas and New Year Eve dinners, planning a short getaway, sending cards to friends and family… and a whole […]

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How To Make Your Diwali Campaign Stand Out

How to Make Your Diwali Campaign Stand Out

5 Simple Ways to Illuminate Your Diwali Ad Campaign. Introduction Festive seasons such as Diwali usher in lots of revenue and opportunity for advertisers. The digital sphere, too, becomes a loud, busy space, decorated with multitudes of ads. Advertising during these periods can be very rewarding if done correctly. However, there are many challenges a […]

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Thumbnail_battle-banner-blindness

How to Overcome Banner Blindness

The average internet user is served thousands of banner ads every month. Yet, most users struggle to recall even a handful, and fewer still actually engage. But why? What is Banner Blindness? Banner blindness is the conscious or unconscious disregard for page elements that are perceived to be ads. In other words, the tendency to […]

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6 Mobile Marketing Tips in B2C Sector

If we are playing within B2C sector, you can see lot of opportunities to maximize your effectivity to attract potential customers. We all know most people use mobile device to access internet. The growth of mobile has been very good in recent years and a lot of brand change their main focus to mobile. Nowadays, […]

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