mobile advertising | Insight at FreakOut

Mastering Year-End Shopping Campaigns: The Ultimate Guide For SEA Brands

2023-10-272023-10-30FreakOutLeave a Comment

Have you made your plans? No, not your vacation plans.. your media plans. The year-end crescendo is upon us, and let’s be honest, it’s one of the busiest times for marketers. In the final 3 months of the year, Southeast Asia (SEA) experiences a whirlwind of shopping events that extend beyond the traditional holiday celebrations. […]

The Results Are In! Rich Media vs. Banner Ads – Which Format Reigns Superior?

2023-05-302023-05-31FreakOut

A Comparative Study of Rich Media vs. Banner Ads – Insights from FreakOut, Nielsen, and Hyundai Banner Ads The Year is 1994. The first banner ad appears on hotwired.com, changing marketing forever, and paving the way for digital advertising. Banner ads are standard, rectangular display ads that span across the top, bottom, or sides or […]

Exclusive: Behind-the-Scenes of the Holiday Season at FreakOut Philippines

2022-11-292022-11-30FreakOutLeave a Comment

As documented by Hazel Cabuay, General Manager of FreakOut Philippines. It is once again the most wonderful time of the year. Christmas is upon us! This signifies the beginning of preparing shopping lists, booking reservations for Christmas and New Year Eve dinners, planning a short getaway, sending cards to friends and family… and a whole […]

How to Make Your Diwali Campaign Stand Out

2022-10-112023-12-15Phel KaurLeave a Comment

5 Simple Ways to Illuminate Your Diwali Ad Campaign. Introduction Festive seasons such as Diwali usher in lots of revenue and opportunity for advertisers. The digital sphere, too, becomes a loud, busy space, decorated with multitudes of ads. Advertising during these periods can be very rewarding if done correctly. However, there are many challenges a […]

How to Create Rich Media Ads

2022-07-212024-03-07Phel KaurLeave a Comment

Have you ever wondered how Rich Media ads are made? With all the creative freedom and an array of elements to choose from, where does one even start? Here’s how a Rich Media ad is born and nurtured to life at FreakOut – from conceptualization to campaign delivery. The Idea The Rich Media ad starts […]

Understanding User Behavior in Mobile and Desktop

2017-05-162020-08-28FreakOut

What drives people to click your ad? There are some factors that determine people to click your ad. The layout of your publisher, the user interface, the intrusiveness of your ad, etc. The thing you should understand is about the user behavior. In understanding user behavior is not as simple as it is. You should […]