Category: Festive Advertising

Soar above the competition: Expert Insights for Lunar New Year Marketing Success ()

Lunar New Year Marketing Success: How to Soar Above the Competition

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Happy New Year! As we welcome the year 2024 and prepare for the upcoming Lunar New Year, are you, as a marketer, facing challenges? During this period, Advertisers in Taiwan and other Asian markets celebrating the Lunar New Year grapple with the question of how best to strategize their sales and marketing activities to achieve […]

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Year-End Shopping Campaign

Mastering Year-End Shopping Campaigns: The Ultimate Guide For SEA Brands

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Have you made your plans? No, not your vacation plans.. your media plans. The year-end crescendo is upon us, and let’s be honest, it’s one of the busiest times for marketers. In the final 3 months of the year, Southeast Asia (SEA) experiences a whirlwind of shopping events that extend beyond the traditional holiday celebrations. […]

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