“OTT(Over-the-top)” is the hottest term in the entertainment industry right now. But what exactly does it mean and why does it matter? And, will it affect the digital advertising industry? In this article, we will answer these questions and introduce major OTT platforms in Southeast Asia which marketers should keep in mind. What is OTT? […]
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The rollout of 5G has officially started. According to the study by Qualcomm, 5G was available in 35+ countries as of June 2020. 5G brings higher speed and lower latencies for our mobile experiences. In addition to this, 5G goes beyond these benefits. As reported by IHS Economics, 5G is expected to contribute $12.3 trillion […]
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While smartphone usage time has increased over the years, that trend has been accelerated by the impact of COVID-19. According to Digital 2020 Global Report (Q3 Update) released by Wearesocial and Hootsuite, 70% of people over the world said they spend more time on their smartphones now than before the pandemic of COVID-19. This means […]
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It is already well-known that one of the ways to successfully grab audience’s attention is being mobile-friendly. However, this can lead misperception and make us focus on the appearance of your website only. It is very important to remember that mobile-friendly concept also applies on the content. If this is the case, what can you […]
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